Market Insights Consumer Food Bread & Cereal Products

Bread - Austria

Austria

Revenue in the Bread market amounts to €2.06bn in 2024. The market is expected to grow annually by 2.58% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €225.70 are generated in 2024.
In the Bread market, volume is expected to amount to 0.39bn kg by 2029. The Bread market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Bread market is expected to amount to 41.0kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Comparación de regiones

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Analyst Opinion

The bread market in Austria is currently experiencing negligible growth. This can be attributed to various factors, including shifting consumer preferences for healthier options and the rise of alternative breakfast choices. However, the convenience and affordability of bread products continue to drive sales in The Food market, making it a significant player in the overall industry.

Customer preferences: One notable trend in the Bread Market of the Bread & Cereal Products Market within The Food market in Austria is the growing demand for gluten-free and organic bread options. This is driven by the increasing awareness of health and wellness, as well as the rise of health-conscious consumers. Additionally, there is a noticeable shift towards artisanal and locally-sourced bread, as consumers prioritize supporting small businesses and sustainable food practices. These preferences reflect a cultural emphasis on quality and tradition, as well as a growing concern for personal and environmental well-being.

Trends in the market: In Austria, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for gluten-free and organic bread options, as health-conscious consumers seek out healthier alternatives. Additionally, there is a growing trend of incorporating ancient grains like spelt and quinoa into bread recipes. These trends are significant as they reflect the increasing focus on healthier, more sustainable food choices. Industry stakeholders must adapt to these trends by expanding their product offerings and incorporating more natural and organic ingredients to meet consumer demand. Furthermore, investing in innovative production methods and packaging solutions can help capitalize on these trends and stay competitive in the market.

Local special circumstances: In Austria, the Bread Market is heavily influenced by the country's rich and diverse culinary traditions. The consumption of bread products is deeply ingrained in the Austrian culture, with many unique regional variations and specialties. Additionally, the country's strict labeling laws and regulations ensure that consumers have access to high-quality, locally-sourced ingredients. This emphasis on traditional and natural ingredients has led to a growing trend of artisanal and organic bread products in the market. Furthermore, Austria's strong commitment to sustainability and environmental consciousness has also contributed to the rise of eco-friendly packaging and production methods in the Bread Market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Austria is influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. As the country's economy continues to grow, consumers are becoming more health-conscious and are willing to spend more on high-quality and nutritious bread products. Additionally, government initiatives to promote healthy eating habits and reduce obesity rates are also driving the demand for healthier bread options. Moreover, the increasing trend of plant-based diets is also contributing to the growth of the bread market in Austria, as consumers seek out alternatives to traditional wheat-based bread.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.