Market Insights Consumer Food Bread & Cereal Products

Rice - Austria

Austria

Revenue in the Rice market amounts to €108.40m in 2024. The market is expected to grow annually by 2.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €11.88 are generated in 2024.
In the Rice market, volume is expected to amount to 26.14m kg by 2029. The Rice market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Rice market is expected to amount to 2.8kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Comparación de regiones

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Analyst Opinion

The Rice Market in Austria has seen modest growth due to factors such as increasing health consciousness and convenience of online services. However, the market's growth rate is negligible due to factors like limited supply and competition from other cereal products.

Customer preferences: The demand for organic and gluten-free rice options is on the rise in Austria, as consumers prioritize healthier and more sustainable food choices. This trend is driven by a growing awareness of the environmental impact of traditional farming methods and a desire for clean label products. Additionally, with the rise of health-conscious consumers, there is a growing demand for rice products with added nutritional benefits, such as fortified and functional varieties. This shift towards healthier and more conscious food choices is expected to continue driving growth in the Rice Market of the Bread & Cereal Products Market within The Food market.

Trends in the market: In Austria, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and gluten-free rice products, driven by a growing health-conscious consumer base. This trend is expected to continue as consumers prioritize natural and healthy food options. Additionally, there is a growing interest in exotic and specialty rice varieties, such as black rice and wild rice, which offer unique flavors and nutritional benefits. These trends are significant for industry stakeholders as they present opportunities for product innovation and differentiation. However, it also poses challenges in terms of sourcing and production costs. Overall, the trajectory of these trends is towards a more diverse and health-focused rice market in Austria.

Local special circumstances: In Austria, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's strong demand for organic and sustainable food products. The Austrian population has a strong preference for locally produced and GMO-free foods, leading to a surge in demand for organic rice. Additionally, the country's strict regulations on food labeling and quality standards also play a role in shaping the market dynamics. This has resulted in a competitive landscape with a wide variety of high-quality rice options for consumers to choose from.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The demand for rice is largely dependent on the economic stability of the country, as it is a staple food for many households. In regions with strong economic growth and high levels of disposable income, there is a higher demand for premium rice products. On the other hand, countries with economic challenges and lower levels of disposable income tend to have a higher demand for cheaper rice options. Additionally, government policies such as subsidies and tariffs can also impact the supply and demand of rice in the market. Overall, the performance of the Rice Market is closely tied to the overall macroeconomic environment of the given country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.