Market Insights Consumer Food Oils & Fats

Margarine - Austria

Austria

Revenue in the Margarine market amounts to €90.23m in 2024. The market is expected to grow annually by 3.33% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €9.89 are generated in 2024.
In the Margarine market, volume is expected to amount to 12.45m kg by 2029. The Margarine market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Margarine market is expected to amount to 1.28kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine market in Austria is experiencing negligible growth, influenced by changing consumer preferences towards healthier fats, increased competition from butter alternatives, and a growing emphasis on natural ingredients in the food sector.

Customer preferences: Consumers in Austria are increasingly prioritizing health and wellness, driving a shift towards products perceived as cleaner and more natural. This trend is evident in the rising demand for plant-based spreads and organic alternatives to traditional margarine. Additionally, younger demographics are more inclined to scrutinize ingredient lists, favoring options with minimal processing and recognizable components. As sustainability becomes a focal point, brands that emphasize eco-friendly sourcing and packaging are gaining traction, reflecting a broader cultural shift towards responsible consumption.

Trends in the market: In Austria, the margarine market is experiencing a notable shift towards health-conscious alternatives, with consumers increasingly favoring plant-based spreads that align with their wellness goals. The rise in demand for organic margarine reflects a broader trend of clean-label products, as both younger and older demographics scrutinize ingredient transparency. Sustainability is also pivotal, prompting brands to adopt eco-friendly sourcing and packaging practices. These trends signify a critical transformation in consumer preferences, compelling industry stakeholders to innovate and adapt their product offerings to meet the evolving expectations of health-aware and environmentally conscious consumers.

Local special circumstances: In Austria, the margarine market is shaped by a unique blend of cultural values, including a strong emphasis on health and sustainability, influenced by the country’s rich agricultural traditions. The Austrian preference for local and organic products is driving demand for artisanal and eco-friendly margarine options. Additionally, stringent EU regulations on food labeling and ingredient transparency foster a climate where consumers are more informed and discerning. These local factors are prompting brands to innovate, ensuring their offerings resonate with the environmentally conscious and health-focused Austrian consumer.

Underlying macroeconomic factors: The Austrian margarine market is significantly influenced by macroeconomic factors such as overall national economic health, consumer spending patterns, and global commodity prices. Austria's stable economic environment, characterized by low unemployment and moderate inflation, supports consumer confidence, driving demand for margarine products. Additionally, fluctuations in the prices of raw materials, such as vegetable oils, impact production costs and retail pricing. Fiscal policies promoting sustainability and health initiatives further encourage the development of innovative margarine products that align with consumer preferences. As global trends shift towards plant-based diets, Austrian consumers are increasingly seeking healthier and environmentally friendly margarine options, thereby expanding market potential.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.