Vegetables - Austria

Austria

Revenue in the Vegetables market amounts to €2.45bn in 2024. The market is expected to grow annually by 3.22% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€146bn in 2024).
In relation to total population figures, per person revenues of €268.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 923.50m kg by 2029. The Vegetables market is expected to show a volume growth of 1.6% in 2025.
The average volume per person in the Vegetables market is expected to amount to 94.7kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

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Analyst Opinion

The Vegetables Market in Austria is experiencing negligible growth, influenced by factors such as changing consumer preferences towards fresh produce, increased competition from processed options, and the rising focus on sustainable farming practices.

Customer preferences: Consumers in Austria are increasingly prioritizing locally-sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This trend is further amplified by a younger demographic that values transparency in food sourcing, leading to greater demand for farmers' markets and community-supported agriculture. Additionally, the rise of plant-based diets is shaping preferences, as individuals seek innovative ways to incorporate more vegetables into their meals. This shift is also influenced by a cultural emphasis on seasonal eating and a desire to reduce environmental impact.

Trends in the market: In Austria, the vegetables market is experiencing a significant shift towards organic and locally-sourced produce, driven by consumers’ heightened awareness of health and sustainability. This trend is particularly prominent among younger consumers who prioritize transparency in food sourcing, creating a surge in demand for farmers’ markets and community-supported agriculture initiatives. Additionally, the increasing popularity of plant-based diets is prompting innovative culinary approaches to vegetable consumption. This cultural shift towards seasonal eating not only influences consumer preferences but also encourages industry stakeholders to adapt their sourcing and marketing strategies, fostering a more sustainable food ecosystem.

Local special circumstances: In Austria, the vegetables market is shaped by its unique geographical features, such as fertile soils and a favorable climate for diverse crops, which enhance the appeal of local produce. Culturally, there is a strong tradition of seasonal cooking and an emphasis on quality ingredients, fostering appreciation for fresh vegetables. Regulatory support for organic farming further boosts consumer trust and drives demand for sustainable practices. These factors collectively create a distinctive market dynamic, prioritizing health-conscious eating and community engagement in food sourcing.

Underlying macroeconomic factors: The vegetables market in Austria is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and global agricultural trends. Austria's stable economy, characterized by low unemployment and rising disposable incomes, encourages consumers to invest in higher-quality, locally sourced produce. Additionally, global shifts towards sustainable agriculture and organic farming resonate with Austrian consumers, increasing demand for eco-friendly vegetables. Fiscal policies promoting agricultural innovation and supporting local farmers further enhance market growth. As health awareness rises, the focus on nutritious, fresh vegetables aligns with broader global trends towards wellness, driving market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.