Prepared Baby Food - Austria

Austria

Revenue in the Prepared Baby Food market amounts to €55.70m in 2024. The market is expected to grow annually by 3.53% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (€2,596m in 2024).
In relation to total population figures, per person revenues of €6.11 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 8.94m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.9kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Prepared Baby Food Market in Austria is seeing a slow growth rate due to factors such as preference for homemade baby food, concerns over the nutritional value of packaged food, and the availability of fresh and organic options. Despite this, the market is expected to experience gradual growth in the coming years as busy lifestyles and increasing working mothers drive demand for convenient and ready-to-eat options.

Customer preferences: In Austria, there has been a growing preference for organic and natural ingredients in prepared baby food, driven by a growing awareness of the importance of healthy and sustainable food choices. Additionally, there is a rising demand for allergen-free and vegan options, reflecting the increasing number of parents with specific dietary preferences and restrictions. This trend is also fueled by the growing popularity of plant-based diets and the desire for ethically-sourced products.

Trends in the market: In Austria, the Prepared Baby Food Market within the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by the increasing awareness among parents about the importance of a healthy and balanced diet for their babies. As a result, companies are investing in expanding their organic and natural product lines to cater to this growing demand. This trend is expected to continue in the coming years, with a focus on clean label ingredients and sustainable packaging. This shift towards healthier options presents significant opportunities for industry stakeholders to innovate and differentiate themselves in the market. Additionally, with the rise of e-commerce and online grocery shopping, companies are also investing in digital marketing strategies to reach a larger audience. This trend is expected to have a profound impact on the Prepared Baby Food Market, as it allows for greater accessibility and convenience for consumers.

Local special circumstances: In Austria, the Prepared Baby Food Market is influenced by the country's strict regulations on food safety and labeling. The government's emphasis on organic and natural products also sets it apart from other markets. Additionally, the country's high standards for baby food ingredients and packaging play a crucial role in shaping the market. Furthermore, the cultural preference for homemade baby food presents a challenge for prepared baby food brands to gain traction in the market.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as consumer spending, inflation rates, and government policies on nutrition. Countries with stable economies and higher disposable incomes tend to have a higher demand for premium and organic baby food products. Additionally, government initiatives promoting healthy eating habits and increasing awareness about the benefits of organic baby food are also driving market growth. On the other hand, regions with economic instability and lower disposable incomes may see a slower demand for prepared baby food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.