Market Insights Consumer Food Vegetables

Fresh Vegetables - Austria

Austria

Revenue in the Fresh Vegetables market amounts to €1.92bn in 2024. The market is expected to grow annually by 3.31% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€92bn in 2024).
In relation to total population figures, per person revenues of €210.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 812.30m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Fresh Vegetables market is expected to amount to 83.0kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

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Analyst Opinion

The Fresh Vegetables Market in Austria is witnessing negligible growth, influenced by factors such as shifting consumer preferences towards organic produce, seasonal availability, and competition from imported vegetables, which challenge local supply and pricing.

Customer preferences: Consumers in Austria are increasingly prioritizing sustainability and health, driving a notable shift towards organic and locally sourced fresh vegetables. This trend is reinforced by a growing awareness of environmental issues and a desire for transparency in food sourcing. Additionally, younger demographics are favoring plant-based diets, leading to increased demand for diverse vegetable options. Seasonal eating is gaining traction as consumers seek to align their diets with local agricultural cycles, further influencing purchasing habits and preferences in the fresh vegetables market.

Trends in the market: In Austria, the fresh vegetables market is experiencing a significant shift towards organic and locally sourced produce, driven by consumers' increasing emphasis on sustainability and health. This trend is particularly pronounced among younger demographics, who are adopting plant-based diets and seeking diverse vegetable options. The rise of seasonal eating reflects a growing preference for aligning diets with local agricultural cycles. As awareness of environmental issues grows, industry stakeholders must adapt by prioritizing transparency in sourcing and enhancing their offerings to cater to these evolving consumer preferences.

Local special circumstances: In Austria, the fresh vegetables market is shaped by the country's rich agricultural tradition and a strong emphasis on quality standards. The diverse climate and fertile soil allow for a wide variety of locally grown vegetables, fostering a culture of farm-to-table dining. Austrian consumers are increasingly favoring organic products, supported by stringent EU regulations that promote sustainable farming practices. Additionally, local farmers' markets play a crucial role in connecting consumers with producers, enhancing community ties and trust in food sourcing, ultimately influencing purchasing decisions in favor of fresh, local produce.

Underlying macroeconomic factors: The fresh vegetables market in Austria is influenced by several macroeconomic factors, including national economic health, consumer spending trends, and agricultural policies. A robust economy encourages higher disposable incomes, leading to increased demand for premium and organic produce. Additionally, inflation rates and food price volatility can impact purchasing behaviors, pushing consumers towards locally sourced options as a cost-effective choice. EU agricultural subsidies and sustainability initiatives bolster local farming practices, enhancing market stability. Furthermore, global supply chain dynamics and trade agreements affect the availability and pricing of imported vegetables, shaping consumer preferences and market competition.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.