Baby Milk & Infant Formula - Austria

Austria

Revenue in the Baby Milk & Infant Formula market amounts to €49.18m in 2024. The market is expected to grow annually by 1.99% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,470m in 2024).
In relation to total population figures, per person revenues of €5.39 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.50m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Milk & Infant Formula Market in Austria is experiencing negligible growth due to factors such as declining birth rates and increasing awareness of breastfeeding benefits. Despite this, convenience and increasing health consciousness among consumers continue to drive the market's growth.

Customer preferences: In Austria, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has seen a rise in demand for organic and natural products, as consumers become more health-conscious. There is also a growing preference for plant-based alternatives, driven by concerns over animal welfare and sustainability. Additionally, the use of social media and online platforms for product research and purchasing has become increasingly prevalent, reflecting the digitalization of consumer behavior. This shift is also attributed to the convenience and accessibility of online shopping and delivery services.

Trends in the market: In Austria, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards organic and natural products. This trend is driven by the increasing awareness and demand for healthier options for babies. Additionally, there is a growing preference for products with clean and transparent labels, as consumers become more conscious about the ingredients in their food. This trend is expected to continue in the coming years, as parents prioritize the well-being and nutrition of their children. Industry stakeholders must adapt to this trend by offering more organic and natural options and ensuring transparency in their product labels to remain competitive in the market. Failure to do so may result in losing market share to competitors who are able to meet the evolving demands of consumers.

Local special circumstances: In Austria, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's strict regulations on food safety and labeling. The market is also shaped by the cultural preference for organic and natural products, leading to a demand for premium and organic baby formula. Additionally, the country's high standards for healthcare and nutrition contribute to the popularity of fortified and specialized infant formula.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The market is heavily influenced by the overall economic conditions of a country, as well as consumer purchasing power and spending habits. Government policies related to food safety and nutrition also play a crucial role in shaping the market. Furthermore, the market is affected by demographic trends, such as an increasing birth rate and a growing middle-class population, which contribute to the rising demand for baby milk and infant formula products. In addition, the increasing awareness about the importance of early childhood nutrition and the growing trend of working mothers are also driving the market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.