Non-Alcoholic Drinks - Austria

The Non-Alcoholic Drinks market in Austria has been experiencing steady growth in recent years. Customer preferences for healthier beverage options and a growing demand for convenience are driving this trend. In addition, local special circumstances and underlying macroeconomic factors are also contributing to the development of the market. Customer preferences in Austria have shifted towards healthier beverage options in recent years. Consumers are becoming more conscious of their health and are opting for non-alcoholic drinks that are low in sugar and artificial additives. This trend is in line with global market trends, as consumers worldwide are increasingly choosing healthier alternatives to traditional sugary beverages. As a result, companies in the Non-Alcoholic Drinks market in Austria are focusing on developing and promoting products that cater to this demand. Another customer preference that is driving the growth of the Non-Alcoholic Drinks market in Austria is convenience. Busy lifestyles and the need for on-the-go options have led to an increased demand for ready-to-drink beverages. Consumers are looking for convenient packaging and portable options that can be easily consumed while commuting or at work. This preference for convenience is not unique to Austria, as it is a global trend that is shaping the Non-Alcoholic Drinks market worldwide. In addition to customer preferences, there are also local special circumstances that are influencing the development of the Non-Alcoholic Drinks market in Austria. The country has a strong coffee culture, with coffee being a popular beverage choice among Austrians. This has led to the emergence of a thriving coffee shop culture, with specialty coffee shops and cafes becoming increasingly popular. As a result, non-alcoholic coffee-based beverages such as iced coffee and coffee-flavored drinks have gained popularity in the market. Furthermore, Austria has a strong tourism industry, with millions of tourists visiting the country each year. This has created opportunities for the Non-Alcoholic Drinks market, as tourists often seek out local and unique beverage options. Austrian brands and traditional drinks such as herbal teas and fruit juices have become popular among tourists, contributing to the growth of the market. Underlying macroeconomic factors also play a role in the development of the Non-Alcoholic Drinks market in Austria. The country has a stable and prosperous economy, which has led to increased disposable incomes among consumers. This has allowed consumers to have more purchasing power and the ability to spend on premium and higher-priced non-alcoholic beverages. Additionally, Austria has a well-developed retail sector, with a wide range of distribution channels available for non-alcoholic drinks. This has made it easier for companies to reach consumers and expand their market presence. In conclusion, the Non-Alcoholic Drinks market in Austria is experiencing growth due to customer preferences for healthier options and convenience, as well as local special circumstances and underlying macroeconomic factors. Companies in the market are responding to these trends by developing and promoting products that cater to these preferences, leading to a positive outlook for the market in the future.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.