Market Insights Consumer Food Dairy Products & Eggs

Milk Substitutes - Austria

Austria

Revenue in the Milk Substitutes market amounts to €90.94m in 2024. The market is expected to grow annually by 13.23% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,117m in 2024).
In relation to total population figures, per person revenues of €9.97 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 61.15m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 16.2% in 2025.
The average volume per person in the Milk Substitutes market is expected to amount to 4.0kg in 2024.

Key regions: India, Canada, China, United States, Russia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Milk Substitutes Market in Austria is experiencing mild growth due to factors such as increasing health consciousness, preference for online shopping, and availability of a wide range of dairy-free options. However, the market is also impacted by the preference for traditional dairy products and the higher cost of milk substitutes.

Customer preferences: The rise in health consciousness and the growing demand for plant-based diets have led to a significant increase in the consumption of milk substitutes in Austria. This trend is driven by the growing vegan and vegetarian population, as well as the increasing awareness of lactose intolerance and other dietary restrictions. Additionally, the convenience and availability of a variety of milk substitutes in supermarkets and online platforms have also contributed to the growth of this market.

Trends in the market: In Austria, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for plant-based milk alternatives, driven by the increasing popularity of vegan and lactose-free diets. This trend is expected to continue, as consumers become more health-conscious and environmentally aware. Industry stakeholders are responding with innovative products, such as oat, almond, and coconut milk, and investing in sustainable production methods. This trend has the potential to disrupt the traditional dairy industry and create opportunities for new players in the market.

Local special circumstances: In Austria, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong tradition of dairy consumption. Despite this, the market for plant-based milk alternatives has been steadily growing due to the increasing health and environmental concerns of consumers. Additionally, the Austrian government's strict regulations on food labeling and production have created a unique market for high-quality, locally sourced dairy substitutes. This has led to a competitive market with a focus on organic and sustainable products, catering to the country's environmentally conscious population.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in Austria is heavily influenced by macroeconomic factors such as consumer preferences, government policies, and economic stability. With the rise in health consciousness and dietary restrictions, the demand for plant-based milk substitutes has increased. Moreover, government initiatives to promote sustainable and ethical food production have also contributed to the growth of this market. Additionally, the stable economic conditions in Austria have allowed for increased disposable income, leading to a higher purchasing power for premium milk substitutes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.