Baby Snacks & Others - Austria

  • Austria
  • Revenue in the Baby Snacks & Others market amounts to €37.14m in 2024. The market is expected to grow annually by 1.56% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€740m in 2024).
  • In relation to total population figures, per person revenues of €4.07 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 1.56m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 0.5% in 2025.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.2kg in 2024.

Key regions: Spain, Canada, United States, China, Philippines

 
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Analyst Opinion

The Baby Snacks & Others market in Austria is experiencing slow growth, impacted by factors such as changing consumer preferences and a declining birth rate. Despite being a part of the larger Food market, this segment is facing challenges due to increased competition and a declining birth rate.

Customer preferences:
Consumers in Austria are becoming more health-conscious and are looking for healthier snack options for their babies. This has led to a rise in demand for organic and natural baby snacks, as well as snacks with reduced sugar and salt content. With the increasing trend of plant-based diets, there is also a growing preference for vegan baby snacks. Furthermore, the rise of dual-income households has resulted in a need for convenient on-the-go snacks, leading to a surge in demand for packaged and portable baby snacks.

Trends in the market:
In Austria, the Baby Snacks & Others Market of the Baby Food Market is seeing a rise in demand for organic and natural products, driven by health-conscious parents. This trend is expected to continue, as consumers become more aware of the potential health benefits of choosing these types of snacks for their babies. Additionally, there is a growing preference for convenient and on-the-go snacking options, leading to the emergence of new products like fruit and vegetable purees and snack bars specifically designed for infants and toddlers. These trends present opportunities for industry players to innovate and offer a wider variety of healthy and convenient options for busy parents. However, there may also be challenges in terms of production costs and maintaining quality standards for these products. Nevertheless, the trajectory of these trends suggests a promising market for baby snacks and others in Austria, with potential for further growth and expansion.

Local special circumstances:
In Austria, the Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by the country's strict regulations on baby food ingredients. This has led to a rise in demand for organic and natural baby snacks. The cultural preference for healthy and wholesome snacks has also played a role in shaping the market. Additionally, the high disposable income of the country's population has made it a lucrative market for premium baby snack products.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market in Austria is heavily influenced by macroeconomic factors such as consumer spending power, demographic shifts, and government policies. With a stable economy and high disposable income, Austrian parents are more likely to invest in high-quality and nutritious baby snacks and other food products. Additionally, government initiatives promoting healthy eating habits and increasing concerns about childhood obesity have also contributed to the growth of the market. Moreover, the growing trend of convenience and on-the-go snacking among busy parents has also driven the demand for baby snacks and other convenient baby food options in the Austrian market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

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  • Analyst Opinion
  • Methodology
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