Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Austria

Austria

Revenue in the Tomato Ketchup market amounts to €79.00m in 2024. The market is expected to grow annually by 2.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €8.66 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 22.10m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.4kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Tomato Ketchup Market in Austria is experiencing negligible growth due to various factors such as low health awareness and limited adoption of digital technologies in the Sauces & Spices Market. The convenience of online health services has not yet impacted the market significantly.

Customer preferences: Consumers in Austria are gravitating towards healthier food choices, leading to a growing demand for organic and all-natural ketchup options in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market. This trend is driven by a growing awareness of the benefits of clean and sustainable eating, as well as concerns about the use of artificial ingredients and preservatives in traditional ketchup products. As a result, we are seeing an increase in the availability and variety of organic and all-natural ketchup options, catering to the changing preferences of health-conscious consumers.

Trends in the market: In Austria, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a shift towards healthier options, with a growing demand for organic and all-natural ketchup varieties. This trend is in line with the overall global trend of consumers becoming more health-conscious and seeking out clean label products. Industry stakeholders are responding by developing new products to cater to this demand and differentiating themselves in the market. Additionally, there is a rise in online sales and delivery services, as consumers increasingly turn to e-commerce for their grocery needs. This trend is expected to continue, with potential implications for traditional brick-and-mortar retailers and the overall distribution landscape.

Local special circumstances: In Austria, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the country's strong cultural preference for locally sourced, organic ingredients. This demand for natural and sustainable products has led to the rise of small, artisanal ketchup producers, catering to the health-conscious population. Additionally, strict regulations on food labeling and quality control have created a highly competitive market, with a focus on high-quality and premium ketchup options.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Austria is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. The country's stable economic health and growing consumer purchasing power have led to an increase in demand for convenience foods, including ketchup. Furthermore, favorable fiscal policies and trade agreements have allowed for the import of high-quality ingredients and spices, leading to the production of premium ketchup products. Additionally, the rise in health consciousness and the growing trend of using natural ingredients in food products have also impacted the market, as consumers are seeking healthier ketchup options made with natural and organic ingredients. Overall, the macroeconomic factors in Austria have created a favorable environment for the growth of the Tomato Ketchup Market, driving its continued expansion and innovation.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.