Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Austria

Austria

Revenue in the Sweeteners market amounts to €158.00m in 2024. The market is expected to grow annually by 5.23% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €17.32 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 103.20m kg by 2029. The Sweeteners market is expected to show a volume growth of 4.0% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 9.5kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Sweeteners Market in Austria has seen moderate growth, influenced by factors such as increasing health consciousness among consumers and the convenience of online services. However, the market is facing challenges due to the competition among sub-markets, such as Honey, Sugar, and Artificial Sweeteners, which are experiencing minimal growth rates. This can be attributed to changing consumer preferences and stricter regulations on artificial sweeteners.

Customer preferences: The demand for natural and healthier sweetener options in Austria is on the rise, driven by growing health consciousness and a shift towards clean label products. As a result, there has been a surge in demand for alternative sweeteners such as stevia and monk fruit. This trend is also influenced by the increasing prevalence of diabetes and other health conditions, leading to a growing preference for low-calorie and sugar-free options. Furthermore, the rise of vegan and plant-based diets in Austria has also contributed to the demand for natural sweeteners.

Trends in the market: In Austria, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier alternatives, with consumers increasingly opting for natural sweeteners like stevia and honey. This trend is being driven by rising health concerns and the desire for more transparent ingredient lists. Additionally, there is a growing demand for plant-based spreads and sweeteners among the country's vegan and vegetarian population. These trends are expected to continue, with potential implications for manufacturers to develop more diverse product offerings and for retailers to stock a wider range of options to cater to changing consumer preferences.

Local special circumstances: In Austria, the Spreads & Sweeteners market is heavily influenced by the country's strict food regulations and cultural preferences. The use of natural sweeteners, such as honey and maple syrup, is preferred over artificial ones. Additionally, the country's mountainous geography makes it a prime location for honey production, leading to a strong domestic market for honey-based spreads. Furthermore, the country's high purchasing power and demand for premium and organic food products have also contributed to the growth of the sweeteners market.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in Austria is significantly impacted by macroeconomic factors such as consumer spending patterns, inflation rates, and government policies. Stable economic growth and rising disposable incomes have led to an increase in demand for healthier and natural sweeteners in the country. Additionally, the growing awareness of health concerns related to sugar consumption has prompted the Austrian government to implement stricter regulations on sugar content in food products, driving the demand for alternative sweeteners. Furthermore, the emergence of new technologies and investments in the food industry have also contributed to the growth of the Sweeteners Market in Austria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.