Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Austria

Austria

Revenue in the Processed & Frozen Vegetables market amounts to €0.53bn in 2024. The market is expected to grow annually by 2.85% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,350m in 2024).
In relation to total population figures, per person revenues of €58.01 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 111.20m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 11.8kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Austria has seen a negligible growth rate, influenced by factors like consumer health consciousness and the convenience of online food services. This trend is expected to continue in the coming years.

Customer preferences: Consumers in Austria are increasingly turning towards convenient and time-saving food options, leading to a rise in demand for processed and frozen vegetables. This trend is driven by busy lifestyles and a growing awareness of the importance of a balanced diet. Additionally, the preference for ready-to-eat foods is influenced by the country's aging population, who are looking for easy-to-prepare meals. As a result, there has been a noticeable increase in the availability of processed and frozen vegetable options in the market.

Trends in the market: In Austria, the Processed & Frozen Vegetables market is experiencing a surge in demand for plant-based and organic options. This trend is driven by increasing health consciousness and a growing preference for sustainable and environmentally friendly products. As a result, food producers are investing in new technologies to improve the quality and shelf life of frozen vegetables. Additionally, there is a rising trend of convenient and ready-to-eat frozen vegetable options, catering to busy lifestyles. These developments are significant for industry stakeholders as they present opportunities for market expansion and innovation. However, there may also be challenges in meeting consumer demands and addressing potential supply chain disruptions.

Local special circumstances: In Austria, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's strict regulations on food safety and labeling. Additionally, the demand for organic and locally sourced produce is high, leading to a rise in small-scale frozen vegetable producers. Furthermore, the country's mountainous terrain and colder climate make it difficult for fresh vegetable production, making frozen options a popular choice for consumers. This unique combination of factors sets the Austrian market apart from others, shaping its dynamics and opportunities for growth.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by macroeconomic factors such as international trade policies, consumer spending patterns, and government subsidies. Countries with open trade policies and high consumer disposable income are experiencing higher demand for processed and frozen vegetables, as consumers seek convenience and healthier food options. Moreover, government support through subsidies and incentives for local farmers and processors is also contributing to market growth. On the other hand, countries with economic uncertainties and limited government spending on agriculture are experiencing slower market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.