Market Insights Consumer Food Dairy Products & Eggs

Milk - Austria

Austria

Revenue in the Milk market amounts to €0.71bn in 2024. The market is expected to grow annually by 3.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €77.80 are generated in 2024.
In the Milk market, volume is expected to amount to 0.52bn kg by 2029. The Milk market is expected to show a volume growth of 0.1% in 2025.
The average volume per person in the Milk market is expected to amount to 56.7kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

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Comparación de regiones

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Analyst Opinion

The Milk Market in Austria has seen minimal growth due to factors such as changing consumer preferences, increased competition, and fluctuating milk prices. Despite this, the market is expected to gradually expand in the coming years with the growing demand for dairy products and innovations in the industry.

Customer preferences: Consumers in Austria are increasingly demanding organic and sustainable dairy products, driven by growing health awareness and concern for the environment. This has led to an increase in the availability of organic and locally sourced milk options in the market. Additionally, there is a rising preference for plant-based milk alternatives, such as almond and oat milk, among lactose-intolerant and vegan consumers. This trend is likely to continue as consumers become more conscious of their dietary choices and the impact on their health and the planet.

Trends in the market: In Austria, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and plant-based milk products. This trend is driven by increasing consumer awareness of health and environmental concerns, as well as a growing demand for ethical and sustainable food options. As a result, dairy companies are expanding their product portfolios to cater to these changing preferences. This trend is expected to continue, with a potential impact on traditional dairy producers and opportunities for new market entrants. Furthermore, the government's initiatives to promote organic and sustainable agriculture are likely to further drive this trend in the coming years.

Local special circumstances: In Austria, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy culture and strict regulations for milk production and labeling. The demand for organic and locally-sourced milk products is on the rise, driven by consumer preferences for sustainable and high-quality products. This trend is further supported by the government's initiatives to promote organic farming and reduce carbon emissions in the dairy industry. Additionally, the country's mountainous terrain and cool climate provide ideal conditions for dairy farming, making Austria a major producer and exporter of milk products within the European Union.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Austria is influenced by macroeconomic factors such as consumer preferences, population demographics, and government support for the dairy industry. Austria has a strong economy with a high GDP per capita and a stable political environment, which has led to a high demand for quality dairy products. Moreover, the country has a well-developed dairy industry with high production standards and strict regulations, ensuring the safety and quality of dairy products. Additionally, the growing trend of health-conscious consumers and the increasing demand for organic and sustainable dairy products are driving the growth of the milk market in Austria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.