Statista Consumer Insights

Understand what drives consumers

Master consumers, brands and markets. With Statista Consumer Insights you get access to streamlined market research tools and all results of the exclusive Statista surveys. Explore the Global Consumer Survey (GCS), Brand Profiler, Consumer Insights Specials and more.

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2,000,000+

interviews

countries & territories

3.5bn.+

consumers represented

15,000+

international brands

500+

industries & topics

Actionable insights

Industries & Topics

Deep dive into markets

Discover more than 500 industries and topics from the online and offline world. From eCommerce to nutrition and smart home to travel, plus many more - collect a wealth of insights from the markets and audiences that are most important to you, with Statista Consumer Insights.

United States

60,000+ respondents

United Kingdom

24,000+ respondents

China (Mainland)

24,000+ respondents

Countries & Territories

Understand the world

Compare global and regional trends in consumer behavior worldwide with Statista Consumer Insights: Our main study, the Global Consumer Survey, is conducted in more than 55 countries and territories with up to 60,000 respondents per country and update.

Statista Brand Profiler

Benchmark your brand

The Statista Brand Profiler contains key performance indicators for brands in Germany, the United States, and the UK. This tool is ideal for brand strategists, product managers, media planners and everyone who works with brands.

Understand what drives consumers

Get started now.

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Brands

Track brands and trends

Find out which brands are market leaders and track changes over time. Statista Consumer Insights cover more than 15,000 brands in the online and offline world with up to four updates per year.

Complete list of brands (PDF, 23.6MB)

Consumer Insights Specials

Deep dive data sets

In addition to the main study (GCS), Statista Consumer Insights offer exclusive additional survey data on the most relevant industries and topics. The Consumer Insights Specials allow you to further explore and analyze industry-specific insights from the major markets around the world.

Transparent pricing

No hidden charges.

Stand-alone

Get access to Statista Consumer Insights.

Access the main study incl. all Specials
Access the Statista Brand Profiler
Access our Consumer Insights Tool

765 € / month

billed annually

Request access

Upgrade

Statista Professional & Enterprise Accounts can easily upgrade to include Statista Consumer Insights.

All benefits of your current subscription
Access the main study GCS incl. all Specials
Access the Statista Brand Profiler
Access our Consumer Insights Tool
Customer Support

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Individualized Analysis

With the DIY analysis tool, you can easily conduct your own analyses online in just a few clicks.

Customized target groups

Combine any number of dimensions, such as demographic characteristics, values and attitudes, as well as consumption and media usage, to precisely define your target groups.

Country and trend comparisons

Switch between different time frames and countries to create country and trend comparisons in more than 500 industries and topics.

Representative and transparent data

The Statista Consumer Insights are based on representative surveys of internet users worldwide. Nothing to hide: We even offer our clients access to our raw data.

Easy export of your results

Directly export your analyses' results for further use in Excel (CSV) and Powerpoint (PPTX).

Additional in-depth surveys

Access a constantly growing selection of exclusive Consumer Insights Specials on the most relevant industries and trend topics.

Find out more

Concept and research design

Our Consumer Insights Surveys are conducted as interactive online surveys. Respondents in each country are sampled according to representative quotas for age, gender, and region.

Read methodology (PDF, 3.3MB)

Questionnaire

The standardized questionnaire is prepared according to scientific standards and is translated and localized for every single country.

Read questionnaire

Access

You can access the Statista Consumer Insights either as a stand-alone or as an upgrade for Professional and Enterprise accounts.

Request access

Customization

Are you interested in deep dive studies or incorporating additional countries into existing surveys? We would be happy to customize the Global Consumer Survey for you.

Make a non-binding request