Understand what drives consumers
Draw insights on consumers from industries and markets worldwide. Covering the offline and online world, the Statista Global Consumer Survey offers a global perspective on consumption and media usage.
700,000+
interviews
55
countries & territories
Customized
target groups
6,500+
international brands
50+
industries & topics
Actionable insights
Deep-dive into markets
Discover more than 50 industries and topics from the online and offline world. From eCommerce to nutrition and smart home to travel, plus many more - collect a wealth of insights from the markets that are most important to you, with the Statista Global Consumer Survey.
Understand the world
Compare global and regional trends consumer behavior worldwide: The Global Consumer Survey is conducted in 55 countries and territories with up to 25,000 respondents per country and update.
Get started now.
Track brands and trends
Find out which brands are market leaders and track changes over time. The Global Consumer Survey covers more than 6,500 brands in the online and offline world with data updates twice a year.
Access additional surveys on trending topics
In addition to the general study, the Global Consumer Survey offers exclusive survey data on the most relevant industries and trending topics. The Content Specials allow you to further explore and analyze industry-specific insights from the major markets around the world.
Transparent pricing
No hidden charges.
Stand-alone
Get the Global Consumer Survey.
- Access the main survey incl. all Content Specials
- All features of the Global Consumer survey
7.500€
por año
Upgrade
Statista Corporate & Enterprise Accounts can easily upgrade to include the Global Consumer Survey.
- All benefits of your current subscription
- Access the main survey incl. all Content Specials
- All features of the Global Consumer Survey
- Customer Support
Individualized Analysis
With the DIY analysis tool, you can easily conduct your own analyses online in just a few clicks.
Customized target groups
Combine any number of dimensions, such as demographic characteristics, values and attitudes, as well as consumption and media usage, to precisely define your target groups.
Country and trend comparisons
Switch between different time frames and countries to create country and trend comparisons in more than 50 industries.
Representative and transparent data
The Global Consumer Survey constitutes a representative survey of internet users worldwide. Continuous data updates allow tracking over time.
Easy export of your results
Directly export your analyses' results for further use in Excel (CSV) and Powerpoint (PPTX).
Additional in-depth surveys
Access a constantly growing selection of exclusive Content Specials on the most relevant industries and trend topics.
Find out more
Methodology
The Global Consumer Survey is conducted as an interactive online survey. Respondents in each country are sampled according to representative quotas for age, gender, and region.
Questionnaire
The standardized questionnaire is prepared according to scientific standards and is translated and localized for every single country.
Read questionnaireAccess
You can access the Global Consumer Survey either as a stand-alone or as an upgrade for Corporate and Enterprise accounts.
Request accessCustomization
Are you interested in deep dive studies or incorporating additional countries into existing surveys? We would be happy to customize the Global Consumer Survey for you.
Make a non-binding requestCalendario de publicación
Contacto


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