Market Insights Consumer Food Bread & Cereal Products

Bread - United Kingdom

United Kingdom

Revenue in the Bread market amounts to €6.61bn in 2024. The market is expected to grow annually by 4.10% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €97.21 are generated in 2024.
In the Bread market, volume is expected to amount to 1.98bn kg by 2029. The Bread market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Bread market is expected to amount to 27.2kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread & Cereal Products Market in the UK is facing negligible growth, influenced by factors like consumer preferences shifting towards healthier food options and the convenience of online shopping. Despite this slow growth, the market remains stable and continues to offer a variety of bread options for consumers.

Customer preferences: Consumers in the Bread Market of the Bread & Cereal Products Market within The Food market are showing a growing interest in artisanal and specialty breads, driven by a desire for unique and high-quality offerings. This trend is also being influenced by the increasing popularity of plant-based and gluten-free diets, as well as the rise of foodie culture. Additionally, there is a growing demand for breads with clean and simple ingredients, reflecting a shift towards healthier and more natural choices.

Trends in the market: In the United Kingdom, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a growing demand for healthier and more diverse options. Consumers are increasingly seeking out gluten-free, whole grain, and artisanal breads. This trend is driven by a rising awareness of health concerns and a desire for more sustainable and locally-sourced products. To meet this demand, industry players are investing in new product development and expanding their product portfolios. Additionally, there is a notable shift towards online and direct-to-consumer sales, as well as an increase in partnerships with online retailers and delivery services. These trends are expected to continue, providing potential growth opportunities for industry stakeholders in the coming years.

Local special circumstances: In the United Kingdom, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's long-standing love for baking and traditional bread varieties. Additionally, the strict regulations on food labeling and ingredients play a major role in shaping consumer preferences. The cultural value of freshly baked bread has also led to the rise of artisanal bakeries and specialty bread shops, catering to the demand for high-quality and unique products. Moreover, the increasing health consciousness among consumers has fueled the demand for healthier bread options, such as whole grain and gluten-free varieties.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in the United Kingdom is primarily influenced by macroeconomic factors such as consumer spending, inflation rates, and economic growth. As a developed country with a stable economy, the United Kingdom has a high level of consumer spending and a relatively low inflation rate, which positively impacts the demand for bread products. However, Brexit and its potential impact on trade and the economy may pose some challenges for the bread market in the UK. Additionally, the increasing focus on health and wellness and the demand for healthier bread options are driving growth in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.