Market Insights Consumer Food Bread & Cereal Products

Bread - United States

United States

Revenue in the Bread market amounts to €24.05bn in 2024. The market is expected to grow annually by 2.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €70.35 are generated in 2024.
In the Bread market, volume is expected to amount to 7.06bn kg by 2029. The Bread market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Bread market is expected to amount to 20.1kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Mercado

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Comparación de regiones

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Analyst Opinion

The Bread Market in the United States has seen minimal growth due to factors like low consumer health awareness and limited adoption of digital technologies. Convenience offered by online services is also impacting growth.

Customer preferences: Consumers in the United States are increasingly opting for healthier and more diverse options in the Bread Market of the Bread & Cereal Products Market within The Food market. This trend is driven by a growing awareness of the importance of a balanced diet and the impact of food on overall health. As a result, there has been a rise in demand for gluten-free, whole grain, and organic bread products. Additionally, there is a growing preference for unique and ethnic flavors, reflecting the diverse cultural influences in the country.

Trends in the market: In the United States, the Bread market is experiencing a shift towards healthier options, with a growing demand for gluten-free, whole grain, and organic bread products. This trend is driven by consumer concerns about health and wellness, as well as the rise of specialty diets. Additionally, there is a growing interest in artisanal and locally sourced breads, reflecting a desire for unique and sustainable food choices. These trends are expected to continue, presenting opportunities for bread producers to innovate and expand their product offerings to meet evolving consumer preferences.

Local special circumstances: In the United States, the Bread Market is heavily influenced by the country's diverse cultural backgrounds and dietary preferences. The demand for gluten-free and organic bread options has risen due to the increasing health-consciousness and the growing population of individuals with gluten intolerance. Additionally, the country's strict food regulations and labeling requirements have also shaped the market, with consumers seeking transparency and clean ingredients in their bread products. The highly competitive nature of the market has also led to a wide range of innovative and unique bread offerings from various regional and artisanal bakeries.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. The overall economic health of the country directly impacts consumer purchasing power and influences the demand for bread and cereal products. Furthermore, fiscal policies, such as trade agreements and tariffs, can impact the availability and cost of imported ingredients used in bread production. Additionally, global economic trends, such as fluctuations in currency exchange rates, can affect the cost of raw materials and ultimately impact the pricing of bread products. Lastly, factors such as inflation, unemployment rates, and consumer confidence also play a role in shaping the performance of the Bread Market in the United States.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.