Market Insights Consumer Food Dairy Products & Eggs

Yogurt - United States

United States

Revenue in the Yogurt market amounts to €10.81bn in 2024. The market is expected to grow annually by 4.78% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€42,400m in 2024).
In relation to total population figures, per person revenues of €31.64 are generated in 2024.
In the Yogurt market, volume is expected to amount to 3.30bn kg by 2029. The Yogurt market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Yogurt market is expected to amount to 8.5kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt Market in the United States has been experiencing slow growth due to factors such as consumer preference for healthier options, increasing competition, and fluctuating milk prices. Despite these challenges, the market is expected to continue growing at a negligible rate in the coming years.

Customer preferences: Consumer demand for healthier and more sustainable food options has led to a rise in popularity of plant-based yogurt alternatives. This trend is driven by a growing awareness of the environmental impact of dairy production, as well as a shift towards plant-based diets for health reasons. Additionally, the rise of lactose intolerance and dairy allergies among consumers has also contributed to the increasing demand for non-dairy yogurt options. These factors have led to a significant shift in the yogurt market, with more consumers seeking out non-dairy options and driving innovation in the market.

Trends in the market: In the United States, the yogurt market is experiencing a surge in demand for plant-based yogurt alternatives, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with major players in the industry investing in research and development to meet this growing demand. Additionally, there is a rise in the popularity of probiotic yogurts, as consumers become more interested in gut health and the benefits of probiotics. These trends have significant implications for dairy producers, who may need to adapt their product offerings to cater to changing consumer preferences. It also presents opportunities for new entrants in the market to capitalize on these trends and gain a competitive edge.

Local special circumstances: In the United States, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the demand for healthy and convenient snacking options. With a growing health-conscious population, yogurt has become a popular choice due to its probiotic benefits. Additionally, the rise of plant-based yogurt options has catered to the increasing demand for dairy-free alternatives. Furthermore, government regulations such as the implementation of the Dietary Guidelines for Americans have encouraged the consumption of dairy products, further fueling the growth of the Yogurt Market.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government regulations. In recent years, the United States has seen a steady increase in disposable income, leading to a rise in consumer spending on food and beverages, including yogurt. The country's overall economic health, with a stable GDP and low unemployment rate, also contributes to the growth of the yogurt market. Additionally, government initiatives to promote healthy eating habits and the rise of health-conscious consumers have further boosted the demand for yogurt in the United States.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.