Baby Food - United States

United States

Revenue in the Baby Food market amounts to €8.17bn in 2024. The market is expected to grow annually by 3.64% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €23.90 are generated in 2024.
In the Baby Food market, volume is expected to amount to 411.50m kg by 2029. The Baby Food market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Baby Food market is expected to amount to 1.1kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

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Analyst Opinion

The Baby Food market in the United States has seen a moderate growth rate due to factors such as increasing health consciousness among parents, convenient online options, and advancements in digital technologies. However, this growth is hindered by declining birth rates and competition from homemade and organic baby food alternatives.

Customer preferences: As the demand for healthier and more natural food options continues to rise, the Baby Food Market within The Food market in the United States has seen a significant increase in the popularity of organic and non-GMO options. This trend is driven by a shift towards more conscious and health-conscious parenting, with parents becoming more aware of the benefits of feeding their children organic and natural foods. Additionally, there has been a growing demand for sustainable and environmentally friendly baby food products, as consumers become more environmentally conscious and seek to minimize their environmental impact.

Trends in the market: In the United States, the Baby Food Market is experiencing a shift towards organic and natural products, as consumers become more health-conscious and seek out clean label options for their children. This trend is expected to continue, with the market projected to see a CAGR of 8.4% from 2021 to 2028. This presents opportunities for industry stakeholders to expand their product offerings and cater to this growing demand. Additionally, there is a rising trend of personalized and subscription-based baby food services, providing convenience for busy parents and customization for individual dietary needs. These trends signal a potential shift in consumer behavior and the need for companies to adapt their strategies to meet these evolving preferences.

Local special circumstances: In the United States, the Baby Food Market within The Food market is heavily influenced by the cultural shift towards healthier eating habits and the increasing demand for organic and natural products. This has led to the rise of small, local baby food companies that cater to specific dietary needs and preferences. Additionally, the strict regulations and safety standards for baby food in the US have also shaped the market, with consumers prioritizing trusted and established brands.

Underlying macroeconomic factors: The performance of the Baby Food Market within The Food market in the United States is impacted by several macroeconomic factors. One of the key drivers of market growth is the overall economic health of the country, as a strong economy typically leads to higher consumer spending and increased demand for baby food products. Additionally, government fiscal policies and regulations, such as food safety standards and trade policies, can also significantly influence the market. Furthermore, the increasing trend towards health-conscious and organic food choices among US consumers is driving the demand for organic baby food products, leading to market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.