Smart Home - United States

  • United States
  • Revenue in the Smart Home market is projected to reach €36.0bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.36%, resulting in a projected market volume of €51.5bn by 2028.
  • Household penetration will be 52.4% in 2024 and is expected to hit 75.1% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €514.70.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
Comparación de regiones

Analyst Opinion

The Smart Home market in United States has been experiencing significant growth and innovation in recent years.

Customer preferences:
Customers in the United States are increasingly seeking convenience, efficiency, and connectivity in their homes. They are drawn to smart home devices that offer seamless integration, automation, and energy savings. The desire for security and remote monitoring capabilities also plays a crucial role in shaping customer preferences in the smart home market.

Trends in the market:
One prominent trend in the United States smart home market is the proliferation of voice-controlled devices and virtual assistants. Consumers are embracing the convenience of controlling various aspects of their homes through voice commands. Additionally, the focus on sustainability and energy efficiency is driving the adoption of smart thermostats, lighting systems, and appliances that help reduce energy consumption.

Local special circumstances:
The competitive landscape in the United States smart home market is characterized by the presence of tech giants and innovative startups. This dynamic environment fosters rapid technological advancements and encourages partnerships between companies to offer integrated smart home solutions. Moreover, the diversity of housing types and consumer lifestyles across different states influences the customization and localization of smart home products and services.

Underlying macroeconomic factors:
The robust economy in the United States, coupled with increasing disposable income levels, has contributed to the growing demand for smart home technologies. As consumers prioritize convenience and seek ways to streamline their daily routines, smart home devices have become more appealing. Additionally, the emphasis on home automation and the Internet of Things (IoT) in the broader tech industry further propels the expansion of the smart home market in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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