Beauty & Personal Care - United States

United States

The United States is expected to generate a revenue of €92.98bn in the Beauty & Personal Care market in 2024.
This market is projected to grow annually by 2.42% (CAGR 2024-2029).
The largest segment in this market is Personal Care, with a market volume of €42.21bn in 2024.
When compared globally, in the United States leads in revenue generation, with €92.98bn expected in 2024.
In terms of per person revenues, this amounts to €272.00 in 2024.
By 2024, online sales are estimated to contribute 61.0% of the total revenue in the Beauty & Personal Care market.
The United States is experiencing a surge in demand for clean and sustainable beauty products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.