Market Insights Consumer Beauty & Personal Care

Cosmetics - United States

United States

In 2024, the revenue in the Cosmetics market in the United States amounts to €18.47bn.
It is projected that the market will experience an annual growth rate of 3.23% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in the Cosmetics market, with €18.47bn in 2024.
Taking into account the total population figures, per person revenues of €54.04 are generated in 2024.
Additionally, it is estimated that by 2024, 78% of the sales in the Cosmetics market will be attributable to Non-Luxury.
The United States is experiencing a growing demand for clean, sustainable and cruelty-free cosmetics.

Key regions: Malaysia, Singapore, Worldwide, Indonesia, India

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.