Market Insights Consumer Beauty & Personal Care

Cosmetics - United States

United States

In 2024, the revenue in the Cosmetics market in the United States amounts to €18.66bn.
It is projected that the market will experience an annual growth rate of 3.45% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in the Cosmetics market, with €18.66bn in 2024.
Taking into account the total population figures, per person revenues of €54.60 are generated in 2024.
Additionally, it is estimated that by 2024, 70% of the sales in the Cosmetics market will be attributable to Non-Luxury.
The United States is experiencing a growing demand for clean, sustainable and cruelty-free cosmetics.

Key regions: Malaysia, Singapore, Worldwide, Indonesia, India

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Methodology

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.