Market Insights Consumer Beauty & Personal Care Personal Care

Deodorants - United States

United States

In 2024, the revenue in the Deodorants market in the United States is estimated to reach a staggering €5.29bn.
This market segment is projected to experience an annual growth rate of 3.41% (CAGR 2024-2028).
It is worth noting that in the United States leads globally in terms of revenue generation, contributing €5.29bn to the market in 2024.
Furthermore, when considering the total population, the per person revenue generated in 2024 amounts to €15.47.
"United States witnesses a growing trend towards natural and eco-friendly deodorants as consumers prioritize health and sustainability."

Key regions: South Korea, United Arab Emirates, United Kingdom, Malaysia, Indonesia

Mercado

Región

Comparación de regiones

Moneda

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.