Non-Alcoholic Drinks - United States

The Non-Alcoholic Drinks market in United States has been experiencing significant growth in recent years.

Customer preferences: Consumers in the United States have been increasingly opting for healthier beverage options, which has contributed to the growth of the Non-Alcoholic Drinks market. With a growing emphasis on health and wellness, consumers are seeking out beverages that are low in sugar, calories, and artificial ingredients. This has led to a rise in demand for products such as flavored water, herbal teas, and natural fruit juices. Additionally, there has been a shift towards plant-based and organic beverages, as consumers become more conscious of the environmental impact of their choices.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in United States is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as energy-boosting, immune-boosting, or stress-relieving properties. Functional beverages often contain added vitamins, minerals, or herbal extracts. This trend is driven by consumers' desire for products that not only taste good but also provide a functional benefit. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. These are pre-packaged beverages that are convenient and easy to consume on the go. RTD beverages include products such as bottled water, iced tea, and fruit juices. The convenience factor of RTD beverages appeals to busy consumers who are looking for quick and easy options.

Local special circumstances: The United States has a diverse population with a wide range of cultural backgrounds and tastes. This diversity is reflected in the Non-Alcoholic Drinks market, with a variety of products catering to different ethnic groups. For example, there is a strong demand for Mexican beverages such as horchata and agua fresca in areas with a large Hispanic population. Similarly, Asian beverages such as bubble tea and matcha green tea have gained popularity in areas with a significant Asian population.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in United States is also influenced by macroeconomic factors. The country has a strong economy and high disposable income levels, which allows consumers to spend more on premium beverages. Additionally, the increasing trend towards health and wellness has been supported by a growing focus on preventive healthcare and a desire to lead a healthier lifestyle. As a result, consumers are willing to invest in beverages that align with their health goals. In conclusion, the Non-Alcoholic Drinks market in United States is experiencing growth due to changing customer preferences towards healthier options, the rise of functional beverages, the popularity of ready-to-drink beverages, local special circumstances catering to diverse tastes, and underlying macroeconomic factors such as a strong economy and a focus on health and wellness.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.