Non-Alcoholic Drinks - Vietnam

Vietnam

The revenue in the Non-Alcoholic Drinks market in Vietnam amounts to €9.6bn in 2023.
It is projected to grow annually by 6.82% (CAGR 2023-2027).
The largest segment in this market is Soft Drinks, with a market volume of €7.8bn in 2023.
In global comparison, in the United States generates the most revenue in the Non-Alcoholic Drinks market, reaching €466bn in 2023.
In relation to the total population, per person revenues of €96.28 are generated in Vietnam in 2023.
Online sales are expected to contribute 2.4% of the total revenue in the Non-Alcoholic Drinks market by 2023.
By 2027, out-of-home consumption, such as in bars and restaurants, is projected to account for 19% of spending and 11% of volume consumption in Vietnam.
The volume in the Non-Alcoholic Drinks market is expected to reach 8.3bn L by 2027.
There will be a volume growth of 3.5% in 2024.
The average volume per person in the Non-Alcoholic Drinks market is expected to be 74.69L in Vietnam in 2023.
Vietnam's growing middle class is driving an increased demand for healthy and natural non-alcoholic drinks in the country.

Key regions: Worldwide, United States, India, Vietnam, Australia

Definition:

The Non-Alcoholic Drinks segment includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 segments:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this segment consists of the subsegments Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices segment consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices segment is divided into the subsegments Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea segment includes packaged coffee and tea beverages in liquid form, ready for consumption. This segment is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additonal Information:

By revenue, the most important producers of Non-Alcoholic Drinks worldwide are the Coca-Cola Company, PepsiCo, Nestlé Waters, Danone and Red Bull. Next in line to these multi-national brand players are locally and regionally significant companies like Suntory, BritVic, Kirin, Asahi and the brand players’ bottling partners like Coca-Cola European Partners (CCEP), FEMSA and similar companies.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit for both at-home and out-of-home consumption.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Growing awareness for health and wellness has put pressure on the sugared mainstays of the non-alcoholic drinks business: carbonated soft drinks, such as cola beverages and lemonades. Spending is shifting towards healthier, less-sugared products like bottled water and artificially sweetened Soft Drinks. A stable pillar of the industry is the food service market as roughly two out of five US$ spent globally on non-alcoholic drinks are attributable to consumption away from home.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.