Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - United States

United States

Revenue in the Breakfast Cereals market amounts to €20.89bn in 2024. The market is expected to grow annually by 2.60% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €61.12 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.65bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 7.7kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in the United States has shown minimal growth due to factors such as limited innovation and competition, as well as shifting consumer preferences towards healthier breakfast options. Despite this, the Bread & Cereal Products Market within The Food market continues to dominate, driven by convenience and increasing health consciousness.

Customer preferences: As consumers become more health-conscious, the demand for healthier breakfast cereal options has increased. Brands are now offering gluten-free, organic, and non-GMO options to cater to this trend. In addition, with the rise of plant-based diets and ethical consumerism, there has been a growing interest in vegan and sustainable breakfast cereal options. These shifts in consumer preferences are also driven by the desire for convenient and nutritious breakfast options, as more individuals lead busy and on-the-go lifestyles.

Trends in the market: In the United States, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more convenient options. This trend is driven by increasing health consciousness among consumers and a desire for on-the-go breakfast solutions. As a result, companies are launching innovative products such as protein-rich and gluten-free cereals to cater to these evolving preferences. This trend is expected to continue, presenting opportunities for industry players to tap into a growing market segment. Additionally, the rise of e-commerce and online grocery shopping is expected to further drive the growth of the Breakfast Cereals Market, allowing for easier access and wider distribution of these products.

Local special circumstances: In the United States, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's fast-paced lifestyle and busy work culture. Convenience and health-consciousness are key factors driving the market, leading to the popularity of on-the-go breakfast options and demand for organic and gluten-free cereal products. The presence of strict food labeling regulations also plays a significant role in shaping consumer preferences and market trends.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and employment rates. With a strong national economy and a stable fiscal policy, the United States provides a favorable environment for companies to invest in the breakfast cereals market. Additionally, increasing health consciousness among consumers and a growing trend towards convenience foods are also driving the demand for breakfast cereals in the country. However, fluctuating commodity prices and trade policies may impact the profitability of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.