Market Insights Consumer Food Bread & Cereal Products

Pasta - United States

United States

Revenue in the Pasta market amounts to €8.57bn in 2024. The market is expected to grow annually by 7.58% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €25.07 are generated in 2024.
In the Pasta market, volume is expected to amount to 3.17bn kg by 2029. The Pasta market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Pasta market is expected to amount to 7.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta Market in the Bread & Cereal Products Market of The Food market in the US has been experiencing moderate growth, influenced by factors such as changing consumer tastes and preferences, increasing health consciousness, and the convenience of online shopping. However, the growth rate remains negligible due to the impact of economic uncertainty and limited product innovation.

Customer preferences: Consumers in the Pasta Market of the Bread & Cereal Products Market within The Food market are increasingly prioritizing convenience and health-conscious options. This has led to a rise in demand for plant-based and gluten-free pasta options, as well as a focus on locally-sourced and organic ingredients. Additionally, the popularity of meal delivery services and meal kits has allowed consumers to easily incorporate pasta into their busy lifestyles while still maintaining a healthy diet. This shift towards healthier and more convenient options is driven by a growing awareness of the importance of nutrition and wellness.

Trends in the market: In the United States, there is a growing demand for healthier and more convenient food options, leading to a rise in the consumption of pasta. This trend is driven by factors such as the increasing health consciousness among consumers and the ease of preparation and versatility of pasta dishes. Additionally, with the rise of e-commerce and online grocery shopping, there is a growing trend of purchasing pasta products online. This trend is expected to continue, presenting opportunities for industry stakeholders to expand their online presence and cater to the changing preferences of consumers.

Local special circumstances: In the United States, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the cultural diversity and regional preferences. While Italian-style pasta dominates the market in areas with a higher concentration of Italian-Americans, regions with a large Hispanic population have a higher demand for Mexican-style pasta dishes. Additionally, the growing trend of health-conscious consumers has led to an increase in demand for whole grain and gluten-free pasta options, driving innovation in the market.

Underlying macroeconomic factors: The growth of the Pasta Market in the United States is also influenced by macroeconomic factors such as consumer preferences, government regulations, and economic stability. With the increasing focus on healthy eating and convenience, there has been a growing demand for pasta as a nutritious and time-saving meal option. Additionally, the stable economic conditions and government support for the food industry have contributed to the growth of the Pasta Market in the United States.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.