Meat Substitutes - United States

United States

Revenue in the Meat Substitutes market amounts to €1.29bn in 2024. The market is expected to grow annually by 2.65% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€2,198m in 2024).
In relation to total population figures, per person revenues of €3.79 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 81.36m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 0.4% in 2025.
The average volume per person in the Meat Substitutes market is expected to amount to 0.2kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

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Comparación de regiones

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Analyst Opinion

The Meat Substitutes Market in the US is experiencing stagnant growth due to consumer preference for traditional meat products and limited awareness about plant-based alternatives. Factors such as health concerns and convenience may drive future growth.

Customer preferences: Consumers in the Meat Substitutes Market are gravitating towards plant-based alternatives due to concerns about animal welfare and sustainability. This trend is particularly prominent among younger generations, who are more health-conscious and environmentally aware. Additionally, the rising popularity of vegetarian and vegan diets, along with a growing number of flexitarians, is driving the demand for meat substitutes. In response, companies are expanding their product offerings and investing in research and development to cater to this shifting consumer preference.

Trends in the market: In the United States, the Meat Substitutes market is experiencing a surge in demand, driven by the growing popularity of plant-based diets and increasing concerns about the environmental impact of meat consumption. This trend is expected to continue as consumers become more health-conscious and environmentally aware. As a result, industry stakeholders are investing in research and development to improve the taste and texture of meat substitutes, while also expanding their product offerings to cater to different dietary preferences. This has significant implications for the traditional meat industry, as it may face competition and potential market share loss. However, it also presents opportunities for collaboration and diversification for both industries.

Local special circumstances: In the United States, the Meat Substitutes Market within The Food market is heavily influenced by cultural factors, as the country has a large vegetarian and vegan population. This has led to the rise of plant-based meat alternatives and the popularity of meatless diets. Additionally, regulatory circumstances, such as the FDA's approval of plant-based products as "meat", have further driven the growth of the market. Furthermore, the geographical diversity of the country has led to varying preferences for different types of meat substitutes, with tofu being more popular on the West Coast and seitan being more popular in the Midwest. Overall, these unique local factors have played a significant role in shaping the dynamics of the Meat Substitutes Market in the United States.

Underlying macroeconomic factors: The Meat Substitutes Market within the Meat Market of The Food market in the United States is significantly impacted by macroeconomic factors such as consumer health awareness, government regulations, and shifting dietary preferences. As consumers become more health-conscious and concerned about the environmental impact of meat production, demand for plant-based meat substitutes has increased. Additionally, government initiatives promoting plant-based diets and reducing meat consumption have also contributed to the growth of the Meat Substitutes Market. Furthermore, the rising cost of meat production and concerns about animal welfare have led to a shift towards meat alternatives, driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.