Market Insights Consumer Food Confectionery & Snacks

Confectionery - United States

United States

Revenue in the Confectionery market amounts to €77.47bn in 2024. The market is expected to grow annually by 5.49% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€78bn in 2024).
In relation to total population figures, per person revenues of €226.60 are generated in 2024.
In the Confectionery market, volume is expected to amount to 9.95bn kg by 2029. The Confectionery market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Confectionery market is expected to amount to 24.8kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

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Analyst Opinion

The Confectionery market in the United States is experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers and the convenience of online services. However, sub-markets such as Chocolate Confectionery, Sugar Confectionery, Ice Cream, and Preserved Pastry Goods & Cakes may have varying growth rates due to factors such as changing consumer preferences and competition within each sub-market.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthier and more natural options in the Confectionery Market of the Confectionery & Snacks Market within The Food market. This trend is driven by a desire for clean labels and transparency in ingredients. Additionally, there is an increasing interest in plant-based and organic confectionery products, driven by a growing awareness of environmental and ethical concerns among consumers.

Trends in the market: In the United States confectionery market, there is a growing demand for healthier and more natural options, as consumers become more health-conscious. This trend is expected to continue, with manufacturers incorporating healthier ingredients and offering more low-sugar and organic options. Additionally, there is a rise in demand for plant-based and vegan confectionery products. These trends indicate a shift towards healthier indulgence, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In the United States, the Confectionery & Snacks Market has a unique market dynamic due to the country's strong consumer preference for indulgent and convenient snacking options. This has led to the dominance of big players like Hershey's and Mars Inc. In addition, the country's strict food labeling and packaging regulations have also shaped the market, with a focus on transparency and health-conscious products. The strong presence of e-commerce and online retail channels has also contributed to the growth of the Confectionery Market in the US.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market in the United States is heavily influenced by macroeconomic factors such as consumer spending, disposable income levels, and overall economic stability. As the largest economy in the world, the United States has a significant impact on global economic trends and can also be affected by them. National economic health, fiscal policies, and other financial indicators such as inflation rates and interest rates also play a crucial role in shaping the performance of the Confectionery Market. Additionally, demographic trends such as population growth, urbanization, and changing consumer preferences can also impact the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.