Market Insights Consumer Food Confectionery & Snacks

Confectionery - Japan

Japan

Revenue in the Confectionery market amounts to €19.52bn in 2024. The market is expected to grow annually by 3.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€78bn in 2024).
In relation to total population figures, per person revenues of €159.20 are generated in 2024.
In the Confectionery market, volume is expected to amount to 2.51bn kg by 2029. The Confectionery market is expected to show a volume growth of 0.1% in 2025.
The average volume per person in the Confectionery market is expected to amount to 19.9kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

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Comparación de regiones

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Analyst Opinion

The confectionery market in Japan is facing sluggish growth due to various factors such as changing consumer preferences, increasing health consciousness, and competition from healthy snack alternatives. Despite this, the market is driven by convenience and indulgence offered by online sales and premium products. Sub-markets like chocolate and sugar confectionery are also impacted by changing trends and consumer demands. However, overall growth remains negligible in the highly saturated Japanese food market.

Customer preferences: Japan has a strong culture of gift-giving, and confectionery products are often given as gifts for various occasions. However, there has been a noticeable shift in consumer preference towards healthier and more unique confectionery options. This trend is driven by a growing health-consciousness and a desire for novel and premium products. As a result, there has been an increase in demand for organic, low-sugar, and functional confectionery products. Additionally, there has been a rise in popularity of traditional Japanese confectionery, such as wagashi, which is seen as a healthier and more culturally authentic option.

Trends in the market: In Japan, the confectionery market is experiencing a rise in demand for healthier and more natural products. Consumers are increasingly concerned about the ingredients used in their snacks and are seeking out options with fewer additives and preservatives. This trend is expected to continue as health and wellness become a top priority for Japanese consumers. As a result, confectionery companies are investing in research and development to create healthier alternatives and are also expanding their product lines to include organic and natural options. This shift towards healthier snacks has significant implications for industry stakeholders, including the need for companies to adapt their product offerings and marketing strategies to meet changing consumer preferences. Additionally, there is potential for new players to enter the market with innovative and healthier options, further intensifying competition within the confectionery market in Japan.

Local special circumstances: In Japan, the Confectionery Market has been heavily influenced by the country's unique cultural and regulatory factors. The market is known for its high-quality and innovative confectionery products, with a strong emphasis on traditional flavors and packaging. Additionally, Japan's aging population has led to a demand for functional and healthier confectionery options, driving the market towards healthier and premium products. The strict regulations on food safety and labeling also play a significant role in shaping the market, ensuring high standards of quality and safety for consumers.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending habits, economic stability, and government policies. In Japan, the market is currently experiencing slow growth due to a declining population and weak consumer confidence. However, the market is expected to rebound with the introduction of innovative and healthier snack options, as well as rising demand from tourists. The country's stable economy and favorable regulatory environment for food products also contribute to the growth of the Confectionery Market. Moreover, the increasing popularity of online shopping and the rise of e-commerce platforms have provided new opportunities for market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.