Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Japan

Japan

Revenue in the Other Cereal Products market amounts to €2.15bn in 2024. The market is expected to grow annually by 1.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €17.57 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 0.38bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.3% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 3.1kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market within the Bread & Cereal Products Market in Japan has shown negligible growth, influenced by factors such as changing consumer preferences, stagnant economy, and increasing competition from alternative breakfast options.

Customer preferences: As Japan's population continues to age and become more health-conscious, there has been a noticeable increase in demand for cereals and other breakfast options that are perceived as healthier and more nutritious. This trend is driven by a growing interest in health and wellness, particularly among younger consumers, who are increasingly seeking out products that align with their dietary preferences and lifestyles. This has led to a rise in demand for organic, gluten-free, and plant-based cereal options, as well as a shift towards more natural and whole grain ingredients. Additionally, there has been a rise in popularity of cereal alternatives, such as muesli and granola, which are seen as healthier and more filling breakfast options.

Trends in the market: In Japan, the Other Cereal Products market within the Bread & Cereal Products market is experiencing a shift towards healthier, more nutritious options. There is a growing demand for whole grain and gluten-free cereals, as well as a focus on functional ingredients such as probiotics and superfoods. This trend is driven by increasing health consciousness among consumers and a desire for convenience and variety in breakfast options. It is expected to continue on an upward trajectory, with potential implications for industry stakeholders such as manufacturers and retailers to adapt their product offerings and marketing strategies to meet these changing consumer preferences.

Local special circumstances: In Japan, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's unique cultural preferences for traditional breakfast options. The demand for traditional rice-based cereals and breakfast bars is higher compared to other markets. Additionally, Japan's strict regulations on food labeling and safety standards also play a significant role in shaping the market dynamics. This has led to the rise of innovative and healthier options in the Other Cereal Products Market, such as gluten-free and organic cereals, to cater to the health-conscious Japanese consumers.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is also influenced by macroeconomic factors such as changes in consumer preferences and purchasing power, as well as fluctuations in commodity prices and trade policies. Economic trends, including inflation and unemployment rates, can also impact the market's performance. Moreover, government initiatives promoting healthy eating habits and investments in food processing technologies can drive the growth of the market. On the other hand, economic downturns and trade disputes can hinder market growth by affecting consumer spending and increasing production costs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.