Market Insights Consumer Food Bread & Cereal Products

Pasta - Japan

Japan

Revenue in the Pasta market amounts to €8.93bn in 2024. The market is expected to grow annually by 3.45% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €72.80 are generated in 2024.
In the Pasta market, volume is expected to amount to 2.29bn kg by 2029. The Pasta market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Pasta market is expected to amount to 16.5kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta market in Japan is experiencing negligible growth, influenced by factors such as changing consumer preferences and increasing competition. Factors such as convenience and health consciousness are driving the growth of the Bread & Cereal Products market in Japan.

Customer preferences: The popularity of convenience and health-consciousness among Japanese consumers has led to a rise in demand for ready-to-eat pasta meals and healthier pasta options. This trend is driven by the growing awareness of the link between diet and health, as well as the increasing availability of gluten-free and whole wheat pasta products. Additionally, the busy and time-pressed lifestyle of urban consumers has led to a surge in demand for quick and easy meal solutions, making pasta a popular choice.

Trends in the market: In Japan, there is a growing trend towards healthier pasta options, such as whole wheat and gluten-free varieties, as consumers become more health-conscious. This trend is expected to continue, driven by the increasing prevalence of lifestyle diseases and a desire for more nutritious food choices. The significance of this trend is reflected in the rise of pasta sales and the emergence of new players in the market offering healthier alternatives. For industry stakeholders, this presents opportunities for innovation and differentiation, but also the challenge of meeting the evolving demands of consumers.

Local special circumstances: In Japan, the Pasta Market of the Bread & Cereal Products Market is heavily influenced by the country's unique cultural and regulatory circumstances. Japan has a strong tradition of consuming rice as a staple food, making pasta a relatively new addition to the local diet. However, with the growing trend of Western-style dining and the increase in health-conscious consumers, the demand for healthier and more convenient pasta options has been on the rise. Additionally, Japan has stringent regulations for food safety and labeling, which can affect the types of pasta products that can be marketed and sold in the country.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Japan is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and government regulations. Japan's strong economy and stable political climate have created a favorable environment for the growth of the Pasta Market. Additionally, the increasing health consciousness among consumers and the trend towards convenience foods have also contributed to the growth of the Pasta Market in Japan. However, fluctuations in exchange rates and the high cost of imported ingredients may pose challenges to market growth. Furthermore, the aging population in Japan has led to a shift towards healthier options, creating a demand for whole grain and gluten-free pasta products. The government's efforts to promote healthy eating habits through dietary guidelines and food labeling regulations have also played a role in shaping the Pasta Market in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.