Market Insights Consumer Food Bread & Cereal Products

Rice - Japan

Japan

Revenue in the Rice market amounts to €18.08bn in 2024. The market is expected to grow annually by 5.44% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €147.40 are generated in 2024.
In the Rice market, volume is expected to amount to 5.61bn kg by 2029. The Rice market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Rice market is expected to amount to 36.5kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Analyst Opinion

The Rice Market within The Food market in Japan has been experiencing stagnant growth, influenced by factors such as a decline in rice consumption due to changing dietary habits and an increase in imported rice. This has resulted in a negligible growth rate for the market.

Customer preferences: In Japan, the rise in health-consciousness and changing dietary preferences have led to a shift towards healthier food options, including brown rice and whole grain breads. This trend is also influenced by the country's aging population, as older consumers are more likely to prioritize health and nutrition in their food choices. Additionally, there is a growing interest in traditional Japanese rice varieties, such as Koshihikari, due to their perceived superior taste and quality. As a result, there has been a steady increase in demand for premium and organic rice products in the Japanese market.

Trends in the market: In Japan, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by consumer demand for organic, non-GMO, and locally sourced rice products. Additionally, there is a growing interest in rice substitutes such as quinoa and cauliflower rice. This presents opportunities for industry stakeholders to innovate and diversify their product offerings to cater to the changing preferences of consumers. Furthermore, this trend is in line with the Japanese government's goal of promoting a more balanced and sustainable diet, which could have long-term positive implications for the industry.

Local special circumstances: In Japan, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's traditional cultural practices and strong emphasis on quality and innovation. Japan's unique geographical location and climate also play a significant role in determining the types of rice grown and consumed in the market. Additionally, strict government regulations and import restrictions further differentiate the Japanese rice market from others, creating a highly competitive and specialized industry.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. For example, countries with stable economic conditions and favorable trade policies for agricultural products tend to have a higher demand for rice, leading to increased market growth. Additionally, government subsidies and investments in agricultural infrastructure can also impact the supply and pricing of rice, affecting the overall performance of the market. Moreover, changing consumer preferences and dietary patterns, influenced by economic factors, can also drive market trends in the rice industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.