Market Insights Consumer Food Fish & Seafood

Processed Fish & Seafood - Japan

Japan

Revenue in the Processed Fish & Seafood market amounts to €22.75bn in 2024. The market is expected to grow annually by 1.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€30,060m in 2024).
In relation to total population figures, per person revenues of €185.50 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 2.15bn kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 17.0kg in 2024.

Key regions: Japan, United States, Philippines, Russia, China

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Analyst Opinion

The Processed Fish & Seafood market in Japan is experiencing negligible growth due to factors such as increasing consumer health awareness and the convenience of online services. This trend is reflected in sub-markets such as Canned, Dried & Smoked Fish and Fish Fingers & Portions, which are impacted by the overall market's slow growth rate. However, the use of digital technologies is not as prevalent in this market compared to other industries.

Customer preferences: Consumers in Japan are increasingly looking for convenient and healthy food options, leading to a rise in demand for processed fish and seafood products. With a growing focus on health and wellness, there has been a shift towards plant-based and sustainable seafood options. Additionally, the aging population in Japan has led to an increase in demand for easy-to-prepare and nutritious seafood products, catering to the evolving lifestyle of older consumers.

Trends in the market: In Japan, the Processed Fish & Seafood market is seeing a shift towards healthier and more sustainable options, such as plant-based alternatives and certified sustainable seafood. This trend is driven by consumer demand for environmentally-friendly products and a growing awareness of the negative impact of overfishing. This trajectory is significant for industry stakeholders, as it presents opportunities for market growth and innovation in product offerings. However, it also poses challenges for traditional fish and seafood companies that may need to adapt their business models. Additionally, the increasing popularity of e-commerce and online food delivery services in Japan is expected to further drive the growth of the Processed Fish & Seafood market, providing convenience and accessibility to consumers. This trend has implications for stakeholders in terms of adjusting distribution channels and investing in digital platforms to reach a wider audience.

Local special circumstances: In Japan, the Processed Fish & Seafood Market within The Food market is heavily influenced by the country's strong cultural ties to seafood. Japan's consumption of seafood is deeply ingrained in its cuisine, with a wide variety of traditional dishes and delicacies. Additionally, strict regulations and standards for fish and seafood ensure high-quality products for consumers. The market also benefits from Japan's geographical location, surrounded by the ocean and home to a diverse range of seafood species. These unique factors contribute to the strong demand for processed fish and seafood in Japan, making it a lucrative market for international suppliers.

Underlying macroeconomic factors: The demand for processed fish and seafood in Japan is heavily influenced by macroeconomic factors such as the overall economic health of the country, consumer spending habits, and government policies. Japan's strong economy and high disposable income levels have led to a growing demand for convenience and ready-to-eat food products, including processed fish and seafood. Additionally, the government's efforts to promote healthy eating habits and support the domestic seafood industry have also contributed to the growth of the market. However, the market is also impacted by global economic trends, such as fluctuations in seafood prices, trade policies, and economic stability in key export markets. These factors can significantly affect the availability and cost of raw materials, ultimately influencing the performance of the processed fish and seafood market in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.