Prepared Baby Food - Japan

Japan

Revenue in the Prepared Baby Food market amounts to €121.10m in 2024. The market is expected to grow annually by 2.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (€2,623m in 2024).
In relation to total population figures, per person revenues of €0.99 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 6.01m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.1kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

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Analyst Opinion

The Prepared Baby Food Market in Japan has seen minimal growth due to factors such as declining birth rates and increasing preference for homemade baby food. However, the convenience and time-saving aspect of prepared baby food continue to drive market growth.

Customer preferences: Consumers in Japan are increasingly opting for organic and natural prepared baby food options, driven by growing concerns for food safety and the health benefits associated with these products. This trend is also influenced by the country's aging population, as older parents are more likely to prioritize nutrition and quality ingredients for their babies. Additionally, there is a growing preference for convenience and time-saving options, leading to a rise in demand for ready-to-eat and easy-to-prepare baby food products.

Trends in the market: In Japan, the Prepared Baby Food Market within the Baby Food Market is experiencing a surge in demand for organic and all-natural options. This trend is driven by parents' increasing awareness of the importance of healthy and sustainable food choices for their children. As a result, major players in the market are expanding their organic product lines and introducing innovative packaging solutions to meet this demand. Additionally, there is a growing trend of online purchasing and subscription services for prepared baby food, allowing for convenient and efficient access to these products. This presents opportunities for industry stakeholders to tap into this growing market and cater to the evolving needs of modern parents.

Local special circumstances: In Japan, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the country's unique cultural and regulatory factors. For instance, there is a strong emphasis on quality and safety in the baby food industry, leading to strict regulations and standards. Additionally, the cultural preference for traditional, home-cooked meals for infants has resulted in a smaller market for commercial baby food products. Moreover, the country's aging population and declining birth rate have also impacted the market, with a growing demand for specialized baby food for older infants and toddlers.

Underlying macroeconomic factors: The growth of the Prepared Baby Food Market within the Baby Food Market is also influenced by macroeconomic factors such as changing consumer preferences, rising disposable incomes, and increasing urbanization. Developed countries with strong economic growth and high disposable incomes are driving the demand for premium and organic baby food products, while developing countries with a growing middle class are turning towards convenience and affordability. Additionally, government initiatives promoting healthy eating habits and rising concerns over food safety are also contributing to the growth of the Prepared Baby Food Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.