Market Insights Consumer Food Fish & Seafood

Fresh Fish - Japan

Japan

Revenue in the Fresh Fish market amounts to €22.02bn in 2024. The market is expected to grow annually by 2.55% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53bn in 2024).
In relation to total population figures, per person revenues of €179.60 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 1.36bn kg by 2029. The Fresh Fish market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Fresh Fish market is expected to amount to 10.4kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

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Analyst Opinion

The Fresh Fish Market within the Fish & Seafood Market in Japan is experiencing minimal growth due to various factors such as declining consumer interest, stricter regulations, and competition from other food markets. Despite the negligible growth rate, the convenience and quality of online fish purchasing are still driving some growth in the market.

Customer preferences: Consumers in Japan are becoming more health conscious and are seeking out fresh and sustainable fish options in their diets. This has led to a rise in demand for locally sourced fish, as well as a growing interest in traceable and eco-friendly seafood products. Additionally, there has been a shift towards convenience, with more consumers opting for pre-packaged and ready-to-eat fish products. This trend is driven by the busy lifestyle of urban dwellers and the desire for quick and easy meal options. As a result, retailers are increasingly investing in online platforms and delivery services to cater to this demand.

Trends in the market: In Japan, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable and eco-friendly practices. This trend is driven by consumer demand for ethically-sourced seafood and government initiatives promoting sustainable fishing methods. Additionally, there is a growing trend of online seafood markets, allowing consumers to purchase fresh fish directly from fishermen. These developments have significant implications for industry stakeholders, as they must adapt to meet the changing demands of consumers and comply with regulations for sustainable fishing practices.

Local special circumstances: In Japan, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's geographical location surrounded by the sea. This has led to a strong culture and tradition of consuming seafood, making it a staple in the Japanese diet. Additionally, strict regulations and quality standards for fish and seafood ensure the freshness and safety of these products in the market. This unique combination of geographic factors and cultural norms has shaped the dynamics of the Fresh Fish Market in Japan, making it a highly competitive and dynamic market.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Japan is heavily influenced by macroeconomic factors such as global economic trends, the country's economic health, fiscal policies, and other financial indicators. Japan has a strong and stable economy, with a large and technologically advanced seafood industry. The country's strong investment in infrastructure and favorable regulatory environment have contributed to the growth of the market. Additionally, the increasing demand for healthy and sustainable food options, coupled with the high consumption of seafood in Japan, are further driving the growth of the Fresh Fish Market. Furthermore, the aging population in Japan is also a key factor in the market's growth, as older consumers are more likely to prioritize high-quality and nutritious food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.