Market Insights Consumer Food Fish & Seafood

Fresh Fish - Philippines

Philippines

Revenue in the Fresh Fish market amounts to €14.24bn in 2024. The market is expected to grow annually by 6.12% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€51bn in 2024).
In relation to total population figures, per person revenues of €119.50 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 0.80bn kg by 2029. The Fresh Fish market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Fresh Fish market is expected to amount to 5.8kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

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Analyst Opinion

The Fresh Fish Market in the Philippines is seeing minimal growth due to factors such as limited resources and competition from other industries. Despite this, the market still offers convenience and a variety of seafood options to consumers, contributing to its steady growth rate.

Customer preferences: One notable trend in the Fresh Fish Market of the Fish & Seafood Market in the Philippines is the growing demand for sustainably sourced seafood. As consumers become more conscious of their impact on the environment, they are seeking out suppliers who prioritize sustainable fishing practices. This trend is also driven by the increasing health concerns surrounding the consumption of seafood contaminated with harmful chemicals. As a result, consumers are more willing to pay a premium for ethically and sustainably sourced fresh fish.

Trends in the market: In the Philippines, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a rise in e-commerce sales, with more consumers turning to online platforms to purchase fresh fish. This trend is expected to continue as the country's internet penetration rate increases and more people become comfortable with online shopping. This presents opportunities for industry stakeholders to invest in online platforms and delivery services to cater to this growing market. Additionally, there is a growing demand for sustainable and eco-friendly seafood options, leading to a rise in the adoption of sustainable fishing practices and certifications among fishers and fish farms. This trend not only addresses consumer concerns about the environment but also opens up new export opportunities for the Philippines in the global seafood market.

Local special circumstances: 'The Fresh Fish Market in the Philippines is heavily influenced by the country's geography as an archipelago, with over 7,000 islands. This has resulted in a diverse fishing industry, with different techniques and species being utilized in different regions. Additionally, the country's rich coastal resources and strong fishing culture have led to a high demand for fresh fish, both for domestic consumption and export. However, the market is also heavily regulated, with strict laws and quotas in place to protect local fish populations and prevent overfishing. These regulations can impact market supply and prices, but also ensure the sustainability of the industry for future generations.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in the Philippines is greatly impacted by macroeconomic factors. The country's strong economic growth, stable political climate, and favorable investment policies have attracted foreign investors, leading to increased market competition and innovation. In addition, the Philippines' growing middle-class population and changing dietary habits have driven the demand for fresh fish and seafood products. However, challenges such as high production costs and limited infrastructure continue to hinder market growth. Furthermore, the impact of global trade policies and tariffs on seafood imports and exports also plays a crucial role in shaping the market dynamics. Overall, the Philippine economy's performance and policies greatly influence the growth and development of the Fresh Fish Market within the country's Fish & Seafood Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.