Bread & Cereal Products - Philippines

Philippines

Revenue in the Bread & Bakery Products market amounts to €42.11bn in 2024. The market is expected to grow annually by 6.98% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€257bn in 2024).
In relation to total population figures, per person revenues of €353.60 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 35.98bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 252.6kg in 2024.

Key regions: Philippines, United States, Canada, India, China

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Bread & Cereal Products Market in the Philippines is experiencing minimal growth, influenced by factors such as increasing health consciousness, convenience of online services, and the diversity of products available in the sub-markets. Despite this slow growth, the market is expected to continue expanding due to the growing population and changing consumer preferences for healthier breakfast options.

Customer preferences: With the rise of health consciousness among Filipinos, there has been a noticeable shift towards healthier and more nutritious options in the Bread & Cereal Products Market. This trend can be attributed to the increasing awareness of the importance of a balanced diet and the impact of cultural traditions on food choices. As a result, there has been a growing demand for products made with whole grains, seeds, and other natural ingredients that are perceived to offer greater health benefits. Additionally, there has been a rise in gluten-free and vegan options, catering to the preferences of those with dietary restrictions or those looking for alternative sources of protein.

Trends in the market: In the Philippines, the Bread & Cereal Products Market is experiencing a shift towards healthier options, with consumers increasingly seeking out whole grain and organic products. This trend is expected to continue as the government promotes healthy eating habits and more players enter the market with offerings that cater to this demand. Furthermore, with the rise of e-commerce and online grocery shopping, there is a growing trend of consumers purchasing bread and cereal products online, providing convenience and a wider variety of options. These trends signal a potential need for industry stakeholders to adapt and innovate their products to meet the changing preferences of consumers.

Local special circumstances: In the Philippines, the Bread & Cereal Products Market is heavily influenced by the country's diverse cultural background. Traditional Filipino breads and cereals, such as pandesal and champorado, remain popular among locals, while the influx of Western-style bakeries and cafes cater to the growing urban population. The tropical climate also plays a role, as it affects production and distribution of grains and other key ingredients. Additionally, the government's strict regulations on food safety and labeling impact consumer preferences and purchasing behavior in this market.

Underlying macroeconomic factors: The growth of the Bread & Cereal Products Market within The Food market in the Philippines is influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies on agriculture and imports. As the Philippines continues to experience strong economic growth and rising disposable incomes, there is a growing demand for convenient and affordable food options, driving the market for bread and cereal products. Government initiatives to promote agriculture and reduce import dependency are also contributing to the growth of the local bread and cereal industry. However, fluctuations in commodity prices and currency exchange rates can impact the cost of raw materials and production, affecting market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.