Market Insights Consumer Food Oils & Fats

Butter - Philippines

Philippines

Revenue in the Butter market amounts to €58.59m in 2024. The market is expected to grow annually by 5.68% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,390m in 2024).
In relation to total population figures, per person revenues of €0.49 are generated in 2024.
In the Butter market, volume is expected to amount to 5.09m kg by 2029. The Butter market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Butter market is expected to amount to 0.04kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in the Philippines is witnessing minimal growth, influenced by factors such as shifting consumer preferences, competition from margarine, and economic conditions affecting purchasing power.

Customer preferences: Consumers in the Philippines are increasingly gravitating towards healthier and more sustainable food options, leading to a decline in traditional butter consumption in favor of plant-based alternatives. This shift is particularly pronounced among younger demographics who prioritize wellness and environmental impact, reflecting a broader global trend. Additionally, the rise of urban lifestyles has fostered a preference for convenience, prompting many to choose ready-to-use spreads over traditional butter. This evolving landscape highlights the need for brands to adapt to changing tastes and values.

Trends in the market: In the Philippines, the Butter Market within the Oils & Fats segment is experiencing a notable shift as consumers prioritize health and sustainability in their food choices. The growing popularity of plant-based alternatives is leading to a decline in traditional butter consumption, especially among younger consumers who are increasingly aware of wellness and environmental issues. Furthermore, urban lifestyles are driving demand for convenient, ready-to-use spreads, reflecting a preference for quick meal solutions. This trend emphasizes the need for industry stakeholders to innovate and adapt their product offerings to align with evolving consumer values and preferences, ensuring relevance in a competitive market.

Local special circumstances: In the Philippines, the Butter Market within the Oils & Fats segment is shaped by a combination of cultural preferences and local agricultural practices. The tropical climate influences the availability of certain dairy products, leading to a burgeoning interest in locally sourced butter alternatives, such as coconut oil and margarine. Additionally, traditional Filipino cuisine often incorporates unique flavors, prompting a demand for innovative, culturally relevant spreads. Regulatory initiatives promoting healthier food choices further encourage consumers to explore butter substitutes, driving market adaptation to meet these evolving tastes and needs.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats segment in the Philippines is significantly impacted by macroeconomic factors such as fluctuating global dairy prices, local economic stability, and consumer purchasing power. Rising incomes and urbanization are driving demand for premium dairy products, while inflationary pressures can shift consumer preferences towards more affordable butter alternatives. Additionally, government policies promoting agricultural sustainability and food security influence domestic production capabilities. Global trends, such as health consciousness and plant-based diets, further shape local consumption patterns, prompting innovations in butter substitutes that cater to evolving consumer tastes and preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.