Meat - Japan

  • Japan
  • Revenue in the Meat market amounts to €29.15bn in 2024. The market is expected to grow annually by 2.01% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€253bn in 2024).
  • In relation to total population figures, per person revenues of €237.70 are generated in 2024.
  • In the Meat market, volume is expected to amount to 1,985.00m kg by 2029. The Meat market is expected to show a volume growth of 1.0% in 2025.
  • The average volume per person in the Meat market is expected to amount to 15.4kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market within The Food market in Japan has been experiencing minimal growth, affected by factors such as consumer preferences shifting towards healthier options, increased awareness of animal welfare, and the rise of meat substitutes. These sub-markets, including Fresh Meat and Processed Meat, play a role in the overall market's growth rate.

Customer preferences:
Consumers in Japan are increasingly prioritizing health and wellness, leading to a growing demand for organic and sustainable meat products. This trend is driven by a growing awareness of the negative impacts of factory farming and a desire for high-quality, ethically-sourced meat. Additionally, there is a rising interest in alternative protein sources, such as plant-based meat substitutes, as more individuals adopt vegetarian or flexitarian diets. This shift towards conscious consumption reflects a larger cultural emphasis on mindfulness and responsible consumption.

Trends in the market:
In Japan, the Meat Market within The Food market has seen a rise in demand for high-quality, ethically-sourced meat products. This trend is driven by consumer awareness of the impact of meat production on the environment and animal welfare, as well as a growing interest in healthier and more sustainable diets. As a result, there is a growing market for premium, organic, and grass-fed meat options. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as producers, retailers, and restaurants. Producers will need to adapt their production processes to meet these new demands, while retailers and restaurants will need to diversify their offerings to cater to this growing market segment. This shift towards ethical and sustainable meat production also presents opportunities for new players to enter the market and differentiate themselves through their sourcing and production methods. Overall, this trend towards conscious consumption in the Meat Market in Japan has the potential to reshape the industry and create new opportunities for stakeholders.

Local special circumstances:
In Japan, the Meat Market within The Food market is heavily influenced by cultural and regulatory factors. Due to the country's strict regulations on meat production and distribution, consumers have high expectations for the quality and safety of their meat products. This has led to a unique market dynamic where consumers are willing to pay a premium for domestically produced meat, creating opportunities for local farmers and producers. Additionally, Japan's strong cultural tradition of eating meat, particularly beef, has led to a high demand for premium cuts, further driving the growth of the Meat Market.

Underlying macroeconomic factors:
The Meat Market within The Food market in Japan is greatly influenced by macroeconomic factors. The country's economic health and fiscal policies play a significant role in shaping the market's performance. Additionally, global economic trends and other financial indicators also impact the market's growth. Japan's strong investment in the agricultural sector and advanced technologies have resulted in a highly efficient and productive meat market. The country's favorable regulatory environment and increasing demand for high-quality meat products from an aging population have further accelerated market growth. However, the market is also facing challenges such as rising meat prices and changing consumer preferences towards plant-based alternatives.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

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  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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