Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Japan

Japan

Revenue in the Sweeteners market amounts to €1.68bn in 2024. The market is expected to grow annually by 2.38% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€116,000m in 2024).
In relation to total population figures, per person revenues of €13.66 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 515.10m kg by 2029. The Sweeteners market is expected to show a volume growth of 1.8% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 3.9kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Analyst Opinion

The Sweeteners Market within The Food market in Japan has seen limited growth due to factors such as the growing health consciousness among consumers and the convenience of online services. The sub-markets of Honey, Sugar, and Artificial Sweeteners further influence this market's growth. However, the overall growth rate remains negligible, possibly due to the entry of healthier alternatives in the market.

Customer preferences: As the demand for healthier food options continues to rise in Japan, consumers are increasingly turning towards natural and low-calorie sweeteners. This trend is driven by a growing awareness of the negative health effects of traditional sugar, as well as a desire for more natural and sustainable products. Additionally, with a growing number of health-conscious consumers, there is a preference for sweeteners that are not only low in calories but also have added functional benefits, such as being rich in antioxidants or vitamins. These factors are shaping the sweeteners market in Japan, as consumers are increasingly seeking out alternatives to traditional sugar.

Trends in the market: In Japan, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is witnessing a rise in the demand for natural and alternative sweeteners, such as stevia and monk fruit extract. This trend is driven by the increasing health consciousness among consumers and the growing number of people with dietary restrictions. The trajectory of this trend is expected to continue, with the market for natural sweeteners projected to reach $668.5 million by 2025. This shift towards healthier options has significant implications for industry stakeholders, as they need to adapt their product offerings and marketing strategies to cater to this growing demand for natural sweeteners. Furthermore, the increasing popularity of plant-based diets in Japan is also expected to drive the growth of the natural sweeteners market, as they are seen as a more sustainable and ethical choice. This presents opportunities for manufacturers to innovate and develop new products to cater to this emerging consumer trend.

Local special circumstances: In Japan, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is highly influenced by cultural preferences and regulations. The country has a strong preference for natural and healthy ingredients, leading to a rise in demand for natural sweeteners like stevia. Additionally, Japan has strict regulations on food additives, which has limited the use of artificial sweeteners in the market. This unique combination of cultural and regulatory factors greatly impacts the market dynamics and product offerings in the Sweeteners Market in Japan.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily impacted by macroeconomic factors in Japan. The country's economic health and fiscal policies play a crucial role in shaping the market's growth. For instance, the high demand for healthier sweetening options is driven by Japan's aging population and increasing health consciousness. Additionally, the country's stable economic growth and supportive regulatory environment for food products also contribute to the market's growth. Moreover, Japan's favorable investment in R&D and technological advancements in the food industry are further boosting the market's expansion. These factors make Japan a lucrative market for players in the Sweeteners Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.