Market Insights Consumer Food Dairy Products & Eggs

Milk - Japan

Japan

Revenue in the Milk market amounts to €9.93bn in 2024. The market is expected to grow annually by 3.02% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €80.98 are generated in 2024.
In the Milk market, volume is expected to amount to 4.48bn kg by 2029. The Milk market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Milk market is expected to amount to 36.2kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

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Analyst Opinion

The Milk market in Japan is facing negligible growth, influenced by factors like declining birth rates and aging population. Despite this, the market is driven by increasing health consciousness and convenience of online services.

Customer preferences: Consumers in Japan are showing a growing preference for plant-based milk alternatives, such as soy, almond, and oat milk. This shift is driven by a combination of health and environmental concerns, as well as the influence of vegan and vegetarian diets. In addition, there is a rise in demand for lactose-free and low-fat milk options, reflecting a growing awareness and concern for dietary restrictions and healthier lifestyles. With the rise of online retail and delivery services, consumers are also increasingly turning to e-commerce platforms to purchase dairy products and eggs, making it easier and more convenient to access a wider range of options.

Trends in the market: In Japan's Milk Market of the Dairy Products & Eggs Market within The Food market, there is a shift towards organic and sustainable dairy products, driven by consumer demand for healthier and environmentally friendly options. This trend is expected to continue, with manufacturers investing in new production methods and certifications to meet the growing demand. Additionally, there is a rise in the popularity of plant-based milk alternatives, as more consumers are opting for dairy-free options. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in sustainable practices to remain competitive in the market.

Local special circumstances: In Japan, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's cultural preference for fresh, high-quality dairy products. This has led to a strong demand for locally produced milk, resulting in a highly competitive market dominated by domestic companies. Additionally, strict regulations on milk production and labeling have created a unique market environment, with consumers placing a high value on food safety and transparency. These factors have contributed to the steady growth of the milk market in Japan, making it a key player in the global dairy industry.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Japan is heavily influenced by macroeconomic factors such as global economic conditions, national economic health, fiscal policies, and other financial indicators. Japan's strong economy and stable political environment have contributed to the steady growth of the milk market. Government initiatives to promote healthy eating habits and the increasing popularity of dairy products among health-conscious consumers have also driven market growth. Additionally, the aging population in Japan has led to a higher demand for dairy products, as they are considered an important source of nutrition for elderly people. However, the market is also impacted by challenges such as the decline in milk consumption due to changing dietary preferences and the high cost of production.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.