Pet Food - Japan

Japan

Revenue in the Pet Food market amounts to €4.35bn in 2024. The market is expected to grow annually by 1.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€55,400m in 2024).
In relation to total population figures, per person revenues of €35.49 are generated in 2024.
In the Pet Food market, volume is expected to amount to 0.97bn kg by 2029. The Pet Food market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Pet Food market is expected to amount to 7.8kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Comparación de regiones

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Analyst Opinion

The Pet Food market in Japan is experiencing negligible growth due to factors such as the saturation of the market, limited innovation, and a decline in pet ownership. However, with an increasing focus on pet health and convenience, digital technologies may drive growth in the future.

Customer preferences: The pet food market in Japan has witnessed a growing preference for natural and organic pet food products, as consumers prioritize their pets' health and well-being. This trend is driven by the increasing awareness of pet owners about the potential health benefits of natural ingredients and the desire to provide their pets with the best possible nutrition. Additionally, there has been a rise in demand for personalized pet food options, catering to specific dietary needs and preferences of individual pets. This shift towards healthier and customized pet food choices is influenced by the cultural emphasis on holistic wellness and the growing pet humanization trend in Japan.

Trends in the market: In Japan, the Pet Food Market within The Food market is experiencing a shift towards more natural and organic pet food products. This trend is driven by the growing awareness of pet owners about the importance of a healthy and balanced diet for their pets. As a result, pet food companies are investing in research and development to create new products that cater to this demand. This trend is expected to continue in the coming years, as pet owners become more conscious about the ingredients and nutritional value of their pets' food. This presents an opportunity for industry stakeholders to capitalize on this trend and develop innovative products that meet the evolving needs of pet owners. Additionally, this trend could also lead to increased competition among pet food companies, as they strive to differentiate themselves in the market.

Local special circumstances: In Japan, the Pet Food market is heavily influenced by the country's cultural values and practices. The concept of pet ownership is deeply ingrained in Japanese culture, leading to a high demand for quality and diverse pet food options. Additionally, strict regulations on pet food labeling and safety contribute to the market's stability and trustworthiness. The country's unique geographical location, with limited space for pet ownership, also drives the popularity of compact and convenient pet food products.

Underlying macroeconomic factors: The Pet Food Market in Japan is heavily impacted by macroeconomic factors such as consumer spending patterns, government policies, and economic stability. As Japan continues to recover from the effects of the global economic downturn, consumer spending on pet food has increased, leading to a rise in market demand. Additionally, the Japanese government's efforts to address the country's aging population through social welfare policies have positively influenced the pet food market, as pet ownership is seen as a way to combat loneliness and improve overall well-being. Furthermore, Japan's strong investment in the pet industry, including the launch of pet-specific food and retail stores, has further stimulated market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.