Smart Home - Japan

  • Japan
  • Revenue in the Smart Home market is projected to reach €8.8bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.03%, resulting in a projected market volume of €14.8bn by 2028.
  • Household penetration will be 39.6% in 2024 and is expected to hit 83.2% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €391.80.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
Comparación de regiones

Analyst Opinion

In Japan, the Smart Home market is experiencing a significant growth trajectory driven by various factors.

Customer preferences:
Japanese consumers are increasingly seeking convenience, efficiency, and sustainability in their homes. The desire for advanced technology to simplify daily tasks and enhance security is fueling the demand for smart home devices. Additionally, the aging population in Japan is contributing to the interest in smart home solutions that can assist in healthcare monitoring and independent living.

Trends in the market:
One prominent trend in the Japanese Smart Home market is the integration of artificial intelligence and Internet of Things (IoT) technology. Smart home devices that can learn and adapt to user preferences are gaining popularity. Voice-controlled assistants and smart appliances are also on the rise, providing seamless connectivity and control for homeowners. Furthermore, the emphasis on energy efficiency and environmental conservation is driving the adoption of smart thermostats, lighting systems, and energy monitoring devices.

Local special circumstances:
Japan's unique demographic challenges, such as an aging population and shrinking workforce, are shaping the development of the Smart Home market. The need for innovative solutions to support independent living for elderly individuals is driving the creation of smart home technologies focused on healthcare monitoring, emergency response systems, and home automation. Additionally, Japan's high population density and limited living space are encouraging the adoption of smart home devices that optimize living conditions and maximize comfort within constrained environments.

Underlying macroeconomic factors:
The Smart Home market in Japan is also influenced by macroeconomic factors such as technological advancements, government initiatives, and cultural norms. The country's strong focus on innovation and technology leadership is fostering a conducive environment for the growth of the smart home industry. Government support through incentives for energy-efficient solutions and smart home development is further propelling market expansion. Moreover, the cultural inclination towards precision, quality, and attention to detail is driving the demand for sophisticated smart home products that offer reliability and superior performance.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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