Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Japan

Japan

Revenue in the Breakfast Cereals market amounts to €1.28bn in 2024. The market is expected to grow annually by 1.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €10.45 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 130.70m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.0kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in Japan has seen a slow growth rate, influenced by factors such as changing consumer preferences and increasing health awareness. Convenience and availability of online options have also contributed to the market's growth.

Customer preferences: The Breakfast Cereals Market in Japan has seen a rise in demand for healthier and more convenient options, driven by the country's aging population and busy lifestyles. This has led to an increase in the availability of functional and fortified cereals, as well as single-serve and on-the-go packaging. Additionally, there has been a growing interest in traditional Japanese breakfast cereals, such as rice-based and fermented grains, as consumers seek to reconnect with their cultural heritage and prioritize local and sustainable food choices.

Trends in the market: In Japan, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier breakfast options, driven by increasing health consciousness among consumers. This trend is expected to continue as consumers prioritize nutrition and convenience in their breakfast choices. Additionally, there is a growing trend of incorporating traditional Japanese ingredients such as matcha and seaweed into breakfast cereals, catering to the demand for locally sourced and unique flavors. These trends present opportunities for industry stakeholders to innovate and differentiate their products to meet evolving consumer preferences.

Local special circumstances: In Japan, the Breakfast Cereals market is heavily influenced by the country's unique cultural values and dietary preferences. Traditional Japanese breakfasts typically consist of rice, fish, and pickled vegetables, making it challenging for cereal brands to gain traction. However, with the increasing adoption of Western-style breakfasts and the popularity of convenience foods, there is a growing demand for ready-to-eat breakfast cereals. Additionally, strict government regulations on food additives and labeling requirements also play a crucial role in shaping the market dynamics.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Japan is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. The country's slow economic growth and aging population have led to a decline in consumer spending, resulting in a sluggish demand for breakfast cereals. In addition, the recent consumption tax hike has further dampened consumer confidence, negatively impacting the overall market performance. However, the market is expected to witness moderate growth due to rising health consciousness and the introduction of innovative products. The government's initiatives to promote healthy eating and the implementation of favorable policies for food manufacturers are also expected to drive market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.