Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Canada

Canada

Revenue in the Breakfast Cereals market amounts to €2.20bn in 2024. The market is expected to grow annually by 2.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €56.34 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 0.33bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 8.3kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in Canada has been experiencing minimal growth, influenced by factors such as low consumer demand, increasing competition, and changing consumer preferences towards healthier breakfast options.

Customer preferences: As health and wellness continue to be top priorities for Canadian consumers, there is a growing interest in plant-based and organic breakfast cereals. This is driven by a desire for healthier and more sustainable options, as well as a rise in vegan and vegetarian diets. Additionally, there is a trend towards customized and personalized breakfast cereals, with consumers seeking out options that cater to their individual dietary needs and preferences. This shift towards healthier and more personalized breakfast options is expected to continue in the coming years.

Trends in the market: In Canada, the Breakfast Cereals market is seeing a shift towards healthier and more diverse options, with an emphasis on plant-based and organic ingredients. This trend is driven by increasing consumer awareness of the importance of a nutritious breakfast and a growing demand for gluten-free and allergen-free options. Additionally, there is a rise in online grocery shopping, leading to a greater availability of specialty breakfast cereals. This trend is expected to continue, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Canada, the Breakfast Cereals Market has been influenced by the country's diverse landscape and its cultural preference for healthy and convenient breakfast options. The market has seen a rise in organic and natural cereals, as well as breakfast bars and single-serve options, catering to the busy lifestyles of Canadians. Additionally, government regulations promoting transparency and clean labeling have led to a shift towards cleaner and more nutritious breakfast cereal options in the market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Canada is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The country's stable economic growth and favorable regulatory environment have contributed to the growth of the market. Additionally, the increasing health-consciousness among consumers and the rising prevalence of chronic diseases have driven the demand for healthier breakfast options, leading to the growth of the breakfast cereals market. Furthermore, investments in healthcare infrastructure and advancements in technology have also played a significant role in the growth of the market in Canada.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.