Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - United States

United States

Revenue in the Other Cereal Products market amounts to €6.89bn in 2024. The market is expected to grow annually by 2.88% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €20.15 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 1.69bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 4.8kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market in the United States is experiencing slow growth, influenced by factors such as changing consumer preferences and increasing competition from alternative breakfast options. Despite this, The Food market still maintains a strong demand for cereal products due to their convenience and health benefits.

Customer preferences: With the rise of health-consciousness, consumers are gravitating towards healthier and more diverse cereal options, such as gluten-free and ancient grain cereals. This trend is further fueled by growing concerns over food allergies and sensitivities. Additionally, there is a growing demand for customizable and on-the-go breakfast solutions, catering to busy lifestyles. As a result, companies are launching innovative products and leveraging social media platforms to target and engage with health-conscious and time-strapped consumers.

Trends in the market: In the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market, there is a growing trend towards healthier options, with consumers increasingly seeking out whole grain and gluten-free options. This trend is driven by a rising awareness of health and wellness, as well as an increase in dietary restrictions and preferences. In response, companies are innovating and expanding their product offerings to cater to these demands, with a focus on natural, organic, and non-GMO ingredients. This trend is expected to continue, as consumers prioritize health and transparency in their food choices. Additionally, the rise of e-commerce and online grocery shopping is providing new opportunities for companies to reach a wider customer base and enhance their digital presence. These developments have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in digital platforms to remain competitive in the market.

Local special circumstances: In the United States, the Other Cereal Products Market within the Bread & Cereal Products Market has been heavily influenced by the growing demand for healthier and more convenient breakfast options. With the rise of health-conscious consumers, the market has seen a surge in demand for organic and gluten-free cereal products. Additionally, the increasing popularity of on-the-go breakfast options, such as granola bars and cereal cups, has also contributed to the growth of this market segment.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in the United States is affected by macroeconomic factors such as changing consumer preferences, government policies, and global economic trends. The growing health consciousness among consumers has led to a shift towards healthier breakfast options, increasing the demand for other cereal products. Additionally, government initiatives promoting healthy eating habits and investing in agriculture to improve cereal production have also influenced market growth. Moreover, the stable economic condition and rising disposable income in the US have resulted in increased spending on premium cereal products, further driving market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.