Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - United States

United States

Revenue in the Processed & Frozen Vegetables market amounts to €29.08bn in 2024. The market is expected to grow annually by 2.88% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €85.07 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 9.20bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 26.2kg in 2024.

Key regions: China, Canada, Russia, India, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Processed & Frozen Vegetables Market within the United States Food Market is experiencing negligible growth, influenced by factors such as changing consumer preferences, technological advancements, and increasing health consciousness. Online services and convenience are also contributing to this trend.

Customer preferences: There has been a growing demand for plant-based and vegan options in the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market. This trend is fueled by the increasing number of consumers adopting a plant-based diet for health, ethical, and environmental reasons. As a result, companies are innovating and introducing new plant-based frozen and processed vegetable products to cater to this growing consumer segment. Additionally, the rise of meal kit delivery services has also contributed to the popularity of plant-based and vegan options in the frozen and processed vegetables market.

Trends in the market: In the United States, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a surge in demand for plant-based alternatives. This trend is driven by the increasing number of consumers adopting a flexitarian or vegan diet, as well as the rising awareness of the health and environmental benefits of consuming more vegetables. The market is also seeing a shift towards convenient and easy-to-prepare options, such as pre-cut and pre-packaged frozen vegetables. This trend is expected to continue, with industry stakeholders investing in new product development and expanding their distribution channels to meet the growing demand.

Local special circumstances: In the United States, the Processed & Frozen Vegetables market is shaped by the country's high demand for convenience and healthy food options. With busy lifestyles and a focus on wellness, frozen vegetables have become a popular choice for consumers. Additionally, the strict regulations enforced by the FDA ensure the safety and quality of these products. However, the market is also influenced by regional preferences, such as the popularity of specific vegetables in certain states, as well as the availability of locally sourced produce. This creates a diverse and dynamic market, with different trends and opportunities across the country.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market in the United States is influenced by macroeconomic factors such as consumer spending, government regulations, and technological advancements. As the US economy continues to grow, consumer spending on food products is also expected to increase, driving the demand for processed and frozen vegetables. Additionally, the implementation of government regulations promoting healthy eating habits and sustainable food production is expected to further boost the market. Technological advancements in processing and freezing techniques are also playing a key role in improving the quality and shelf life of processed and frozen vegetables, driving the market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.