Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - China

China

Revenue in the Processed & Frozen Vegetables market amounts to €53.90bn in 2024. The market is expected to grow annually by 8.78% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €37.63 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 20.43bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 8.2% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 10.6kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in China's Food Market is experiencing subdued growth, influenced by factors such as changing consumer preferences, increasing competition, and supply chain disruptions. Despite this, the market is expected to grow due to rising health consciousness and the convenience of frozen and processed vegetable products.

Customer preferences: With the rise of health consciousness and busy lifestyles, consumers in China are turning to processed and frozen vegetables as a quick and convenient option for nutritious meals. This trend is also influenced by the increasing popularity of western-style diets, which often include frozen vegetables as a staple. Additionally, the growing demand for convenience has led to a rise in online grocery shopping, making it easier for consumers to access a wider variety of frozen vegetable options.

Trends in the market: In China, the Processed & Frozen Vegetables Market is experiencing a surge in demand due to the increasing popularity of convenient and healthy food options. There is also a growing trend of using e-commerce platforms to purchase these products, making it easier for consumers to access a wider variety of options. This trend is expected to continue as consumers prioritize convenience and health in their food choices. As a result, industry stakeholders should focus on expanding their online presence and investing in innovative packaging and distribution methods to cater to this growing market segment. Additionally, there is potential for collaboration with digital platforms to offer personalized meal planning and nutrition tracking services to further meet the evolving needs of Chinese consumers.

Local special circumstances: In China, the Processed & Frozen Vegetables Market within the Vegetables Market of The Food market is heavily influenced by the country's large population and increasing urbanization. The demand for convenient and affordable food options has led to a rise in frozen vegetable consumption, particularly in urban areas. Additionally, China's strict food safety regulations have created a need for high-quality and traceable frozen vegetable products, leading to the emergence of premium brands and niche market segments. The country's strong emphasis on traditional cuisine and use of vegetables in daily meals also contributes to the unique dynamics of the market.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is greatly impacted by macroeconomic factors in China. With a rapidly growing economy, favorable government policies, and increasing investments in the food industry, China's processed and frozen vegetables market is experiencing significant growth. Additionally, the rising disposable incomes and changing consumer preferences towards convenience foods are further driving the demand for processed and frozen vegetables in China. The country's strong focus on food safety and quality standards is also positively impacting the market, ensuring the production and distribution of high-quality and safe products. Overall, China's strong economic growth and favorable regulatory environment are key factors contributing to the growth of the Processed & Frozen Vegetables Market within the Vegetables Market of The Food market industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.