Market Insights Consumer Food Spreads & Sweeteners

Spreads - China

China

Revenue in the Spreads market amounts to €17.66bn in 2024. The market is expected to grow annually by 6.12% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €12.33 are generated in 2024.
In the Spreads market, volume is expected to amount to 3,499.00m kg by 2029. The Spreads market is expected to show a volume growth of 3.7% in 2025.
The average volume per person in the Spreads market is expected to amount to 2.0kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Spreads Market in China's Food Market is experiencing minimal growth, influenced by factors such as consumer preferences for healthier options, increasing competition, and fluctuating prices of key ingredients. Despite challenges, the market is expected to continue growing due to the rising demand for convenient and versatile spreads, including Jams & Marmalades, Chocolate Spreads, and Peanut Butter.

Customer preferences: In China, the Spreads & Sweeteners Market within The Food market has seen a rise in demand for healthier and natural alternatives to traditional spreads and sweeteners. This trend is driven by a growing awareness of the negative effects of excessive sugar consumption on health. As a result, there is a growing preference for natural sweeteners such as honey and stevia, as well as spreads made from healthier ingredients like nuts and fruits. This shift towards healthier options is also influenced by the increasing focus on wellness and a balanced lifestyle among Chinese consumers.

Trends in the market: In China, the Spreads & Sweeteners Market within The Food market is experiencing a growing demand for healthy and natural alternatives to traditional spreads and sweeteners. This trend is driven by the increasing health consciousness among consumers, as well as the rising prevalence of diet-related diseases. As a result, manufacturers are launching products with low sugar and natural ingredients, such as honey and fruit spreads. This trend is expected to continue, with the Chinese government promoting healthy eating habits and implementing stricter regulations on food labeling and ingredients. This presents an opportunity for industry stakeholders to capitalize on the growing demand for healthier options and differentiate themselves from competitors. Additionally, this trend has the potential to drive innovation and product development in the Spreads Market, as manufacturers look for new ways to cater to the health-conscious Chinese market.

Local special circumstances: In China, the Spreads & Sweeteners market is heavily influenced by the country's rapidly expanding middle class and their evolving dietary preferences. With a growing focus on health and wellness, there has been a shift towards natural and organic spreads and sweeteners. Additionally, the Chinese government's efforts to reduce sugar consumption have resulted in the development and promotion of sugar alternatives. Moreover, the country's large population and increasing urbanization have led to a rise in demand for convenient and on-the-go snack options, leading to the popularity of spreads and sweeteners in single-serve packaging.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in China is heavily influenced by macroeconomic factors such as consumer spending, government policies, and global trade dynamics. China's growing middle class and increasing disposable income have led to a rise in demand for convenience foods, including spreads and sweeteners. Additionally, the government's initiatives to promote healthy eating habits and reduce sugar consumption have also impacted the market. Furthermore, China's participation in global trade and its trade policies also play a significant role in shaping the market, as the country is both a major producer and consumer of spreads and sweeteners.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.